In order for your email message to stand out from crowd, it must be different and unique. Otherwise, it will wind up getting deleted before it is read.

And, in order to be "Perfect Online Ad" it only needs two (2) "Key" elements:

1. A "Killer" Title.

2. An Email Link.

The Killer Title.

The Title must be short, no more than 6 to 8 words. Less in this case would be more.

The very best Title I have ever seen in an email message was just 3 short words long. It captured my attention and enticed me to click on link to visit a web site.

Can you guess what those words might have been?

It was a question.

All it said was, "What is this?" And then it gave a url.

That was extent of message.

Your Title must be in Subject area of your email message and I recommend that you make use of one or more action words to capture your readers imagination.

If you would like a FREE list of about 50 Action Words: mailto:action_words@emailexchange.org

An Email Link.

The other "Key" element of "A Perfect Online Ad" is to include an email link in your message.

Yes, you could include a web site address, like email message with 3 short words in Title that got me to pay them a visit.

And best type of ad to place is a Solo Ad.

Why?

First, because Ezines and Newsletters are read by people that have requested to receive those publications.

Those people read those ezines and newsletters because they are about a subject that is important to them.

That creates a niche or target audience for delivery of whatever related message you wish to convey.

A review of newsletter and ezine directories will yield a wealth of online publications that will cover just about every conceivable subject.

For a FREE list of Directories that contain 1000's: mailto:ezine_dir@emailexchange.org

No matter what your product or service, you are bound to find an online publication that already has subscribers who will fit your niche or target audience.

You can find even more by doing a keyword search at your favorite Search Engine or Directory.

Second, when you get ready to run your ad in any online publication, then you must decide on whether you want to place a Classified Ad, a Top Sponsor Ad or a Solo Ad.

I have been doing business online for over 7 ½ years and I have learned from trial and error that a Solo Ad will pull at least 10 times more response than a Top Sponsor Ad and about 20 times more than a Classified Ad.

Why?

Because your Solo Ad does NOT compete with any other ads.

A Solo Ad is a HIGH-IMPACT message that can easily be read and will easily be acted upon.

It is well worth added expense over other types of ads.