What is it that makes sale of information products so appealing? Is it fact that only storage space required is a minute spot on your computer’s hard disc. Perhaps it is because even when you have sold it, you still have it, ready to sell again as many times as you can.

Can you think of anything else that can be sold and sold again without having to replenish initial stock. Something that you can send instantly to anywhere in world without having to pay postage and packaging expenses. Something that costs you so little that you can afford to give away as a bonus to your customers for purchasing another of your products.

A guru is a teacher. On internet a guru is someone who has a lot of experience and has made grade, ie. He/She has set up a business that is financially successful and is willing to share experience with anyone who is interested.

Are you a guru? If not please read on.

The majority of internet gurus are only too happy to teach. Becoming a guru in true sense of word.

Pick a guru. There are at least a dozen who not only publish a newsletter with articles showing some of tricks-of-the-trade but have also published ebooks showing in detail best way to start and run a business.

Learn from experts. There are hundreds of people out there who purport to be experts in ecommerse. Most of them have just read a few books and composed their own book comprised of second hand information. You may ask “What’s wrong with that?’ it’s same information written in a different style.”

There is just one problem. Each of real gurus has made a success of his/her on-line business in his/her own way. If you follow instructions of one particular guru, there is a good reason to believe that you will become successful as well.

On other hand, an instruction book comprised of a mixture of different techniques can cause confusion and fail completely in its purpose.

I am not a guru. You may well ask “In that case, why are you writing this article?”

A good question. I have been on internet for a little over five years. Three years ago I decided to start my own business selling information products on-line.