Written by David Hallum

So you've built your site and started to promote it. You're getting some sales, but you want to generate more.

There is one simple sales technique that almost every Internet marketing expert agrees will DRAMATICALLY boost your sales every single day - follow up with your prospects.

The bottom line is this - if you want to vastly increaserepparttar number of your visitors who turn into valued customers, you need to contact them over and over. Through a series of messages, you need to conveyrepparttar 127495 emotional and logical reasons why they MUST buy your product.

If you assume that your visitors are going to buy from you on their first and only visit to your site, you are mistaken. It just doesn't happen that quickly. Approximately 80% of sales are made AFTERrepparttar 127496 initial contact. Do you see how many sales you could be losing if you don't initiate further contact?

Consider your site's visitors perspective. Do you grab your credit card every time you pass through a store and see something you like? It doesn't mean you're going to buy it right then and there. When you decide to buy it, do you go back to that same store? Maybe, maybe not! Would you be more inclined to return to a particular store ifrepparttar 127497 sales associate gave you a courtesy call?

How do you follow up for maximum effect and what tools and techniques should you use?

o The Tools

Begin by realizing that you can't do all this by yourself! Suppose you get 500 visitors a day to your site and one in fifty of them requests information. That's ten e-mails you're going to have to send manually forrepparttar 127498 next few days or weeks. And tomorrow you get another ten, andrepparttar 127499 next day another ten... can you imagine how complicated managing this process could be?

What isrepparttar 127500 best management tool available? Sequential or follow-up autoresponders.

Autoresponders arerepparttar 127501 e-mail equivalent of "fax-on-demand" systems. Someone sends your autoresponder an e-mail or subscribes to it on your web site andrepparttar 127502 autoresponder sendsrepparttar 127503 messages and managesrepparttar 127504 follow-up process from that point. It doesrepparttar 127505 managing for you!

A good autoresponder system will send outrepparttar 127506 right message on repparttar 127507 right day, address your prospect by name, keep track ofrepparttar 127508 follow-up sequence while automatically building you a database of interested contacts.

Most web site hosting packages come with autoresponders. Usually, however, these send out a single message and therefore can't be used for continually following up with prospects. Instead, you can pay monthly fees to an autoresponder service or install software on your site and run them directly from there.

Successful Upselling

Written by Kevin Nunley

Ask and most businesses will tell you. The key to their success is upselling. It is one thing to getrepparttar sale. It is far better to super-size that sale.

Real profits come when you getrepparttar 127494 customer to buy a larger, more expensive, or more comprehensive product or service. The guy going into a pet store to buy a fish is a classic example.

Whenrepparttar 127495 clerk sees Sam looking atrepparttar 127496 budget-priced gold fish, she leads him over torepparttar 127497 much more impressive tropical fish.

"As you probably know, you will need a fish tank," she says. "These beautiful fish only live in salt water. We have these $75 salt water tanks on sale for just $49.95."

Byrepparttar 127498 time Sam exitsrepparttar 127499 store, he has purchased much more thanrepparttar 127500 twenty cent gold fish he originally came in to get. He is proudly carrying home several exotic species, a $50 fish tank, fish food, a light, and other accessories. The sale went from a tiny twenty cent transaction to nearly $100. The store's profit margin rose right along with it.

You Are There To Help

Upselling is easy if you think of your main business as helping customers. Think aboutrepparttar 127501 problems your customers come to you with. What does it REALLY take to solve their problems?

Chances are, your customer needs a lot more thanrepparttar 127502 simple inexpensive solution they first consider. By grouping together several different products and services, you can giverepparttar 127503 customer a more advanced package that goes much further toward creating a satisfying solution.

Melissa buys a computer. Even though she is not thinking of purchasing anything more thanrepparttar 127504 computer, a few questions posed byrepparttar 127505 sales person reveal Melissa will probably need new software to help her achieverepparttar 127506 things she wants to do withrepparttar 127507 computer.

The computer and new software have a pretty steep learning curve. Melissa will need help from an expert and likely a technician to installrepparttar 127508 network system her needs demand.

The computer retailer anticipates Melissa's situation. Many of their customers are just like her. The store offers a "getting started" package with all new computers. It includes several software choices, instruction sessions, and help with installation. These things are cheap forrepparttar 127509 store to provide, but greatly increaserepparttar 127510 value ofrepparttar 127511 purchase.

Three Ways To Make Upselling Automatic

Here are three favorite ways to build upselling into any purchase. Use these and customers will buy two or three times as much without even thinking about it. The day I put these ideas to work in my own business, I tripled my income.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use