A New Year...A New Beginning

Written by Livvie Matthews


A New Year....A New Beginning! Copyright 2004 Livvie Matthews

The New Year, for me, has always been an exciting and happy time! Recently while talking with some friends, I comparedrepparttar New Year to a new page.

The new year always bringsrepparttar 104790 opportunity for what seems like a new beginning, a chance to "start over". It always seems crisp, clean and exciting! We all get to start with a "new page" and it's up to us what we want to "write" on it!

Take a few minutes and reflect on last year and your goals, but don't dwell onrepparttar 104791 past year's missed opportunities. We need to look ahead with excitement and anticipation for what we can do with this year's new opportunities (pages) that will be presented.

Whatever you "write" is an opportunity within itself! Atrepparttar 104792 beginning of a new year we are all atrepparttar 104793 same point, granted some may be beginning with more than others, but we are all beginning!

As you begin "writing" your business this year, focus on ways to "work smarter and not harder". We unclutter and organize our garages, our houses, our closets, our cabinets, right on down to our drawers! Shouldn't we dorepparttar 104794 same for our minds?

Eliminate (unclutter) situations that are stressful. Focus (organize) on what you did that was positive last year that causedrepparttar 104795 practice to grow and then expand on each of those areas.

Let your patients get to know you and you get to know your patients. Ask them what they want to see, what they would like added, what could you do to improve your service or what would be of benefit to your patients. Find out what you could do or offer differertly.

PR Going According to Plan?

Written by Robert A. Kelly


Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 890 including guidelines and resource box. Robert A. Kelly © 2003.

PR Going According to Plan?

Think carefully! You’re a department, division or subsidiary manager for a business, non-profit or association and you really need to achieve your operating objectives.

But even a yes response torepparttar headline above leavesrepparttar 104789 really big question unanswered – does your current public relations plan help persuade your most important outside audiences to your way of thinking, then move them to take actions that lead to your success?

Ifrepparttar 104790 answer to that question is uncertain or even no, change is in order. Change that gives you a public relations blueprint that helps lead to managerial success and, some might say, survival.

I refer here torepparttar 104791 kind of blueprint that movesrepparttar 104792 emphasis from communications tactics to an aggressive plan for reaching those outside groups of people with a big say about how successful you’re going to be – your key external audiences.

Here’srepparttar 104793 essence of such a blueprint: people act on their own perception ofrepparttar 104794 facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-actionrepparttar 104795 very people whose behaviors affectrepparttar 104796 organizationrepparttar 104797 most,repparttar 104798 public relations mission is accomplished.

Use it to deliver behavior results like lots of new inquiries, buyers coming back for more, fresh queries about joint ventures and strategic alliances, meaningful increases in capital contributions or brand new specifiers of your component products and services.

To make it work, you need to lead those public relations people assigned to your unit away from a preoccupation with communications tactics over to that new, comprehensive blueprint. As a manager, you’re now prepared to createrepparttar 104799 external audience behaviors you need to achieve your department’s business, non-profit or association objectives.

Charge your PR team with finding out how those key outside audiences perceive your operation. That will require interaction with members of that audience which you will identify when repparttar 104800 team prioritizes those groups in order of their impacts on your unit. Here, your choice is, spend significant money on professional survey people to handlerepparttar 104801 perception monitoring chore, or use members of your assigned PR team to gatherrepparttar 104802 data. Remember that your public relations team is already inrepparttar 104803 perception and behavior business.

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