During last few months, there is a new kind of Hot product rights available for internet marketers. It is called "Private Label Rights", or "Source Code Rights".
So what is "Private Label Rights"?
Although there are small variations between products, basic requirement to define a "Private Label Rights" product is - by owning rights, you are able to rebrand product using your name and market product as YOUR OWN creation.
Actually this is not a new thing. Famous Writers hire ghostwriters to write for them. Software and Script Company hire programmers to write programs and scripts. And this time you pay someone to get rights of using other's creation as yours, it is just similar.
Then why owning "Private Label Rights" can be profitable?
Let me compare this new rights with a very similar rights - "Resale Rights". By owning resale rights, you are able to resell product as many as you can, and collect all money from every sale you make. However, you are not able to change name of product creator, so your customers know it is not your creation, and may become original product creator's customers and purchase other products from him/her directly. This means you may lose profit by losing a customer and having a new competitor.
On other hand, by owning a "Private Label Rights" product, you are product creator in customer's eyes. This make you more respectful and more professional. Your customers will be more likely to purchase from you.