This recent innovation lets experienced marketers painlessly transfer marketing know-how to their entire downlines. A marketer can now provide each of his downline representatives with a follow up autoresponse system that is already packaged with marketer's pre-written messages.

The result? Just a few minutes of work on part of an experienced marketer, and each of his reps is set up with same tried and true marketing messages.

--------------------------------- Case Study: Marketer Matt and New Breed ---------------------------------

For example, take a look at case of a fictional network marketer named Matt M:

For years, Matt has been successfully marketing All Natural Pharmaceuticals using a follow up autoresponder. In fact, much of his success can be attributed to set of seven messages e-mailed to all of his potential customers. Matt has carefully crafted those messages over years, and they're really great.

Recently, Matt has been trying to pass what he's learned along to his downline representatives. He explains his marketing principles over phone, and he knows that several of his reps pass his follow up messages around amongst themselves.

However, Matt finds that his pearls of wisdom rarely survive this 'telling and retelling' intact. He knows his reps aren't getting anywhere near what they could out of his knowledge. He wishes there were a way to harness today's technology, and put it to use for greater good of his downline...

--------------------------------- Enter Auto Message Setup ---------------------------------

Using an Auto Message Setup system, Matt's downline reps can order their own follow up autoresponse accounts that are already packaged with Matt's pre-written messages. They can reap fruits of Matt's experience with ease.

Does that sound boring? If so, stick with me—it gets better! Some years ago Bruce Barton shared this story:

"One day when I was young in advertising, I slipped a piece of paper into my typewriter and wrote an advertisement for a life insurance company. It was addressed to young husbands and fathers. One of coupons received in reply came from a traveler in Rio de Janeiro, whose home was in New Jersey. He was 38 years old, married, and father of three children. He wanted information on a policy that, in case of his death, would guarantee his family an income of $3,000 a year." (I told you this was written some years ago!) "On man's return to New Jersey, policy was written and first payment made. A few days later he went to his dentist to have a wisdom tooth extracted. Somehow cavity became infected, infection spread and he died.

"That incident made a deep impression on me. Many times in intervening years I have been reminded that somewhere in New Jersey there are a mother and three children, now grown up, who, without slightest suspicion of my existence, have had their whole lives changed by fact that one day I put together some words that were printed in a magazine, and read in a faraway country by their husband and father, who was influenced to do what I suggested.

"It is a terrific power we wield, we men and women in advertising; it needs to be handled carefully, truthfully, sometimes even prayerfully. It is one of most potent of all forces that, for better or worse, can influence and change human lives."

Mr. Barton deserves kudos for his recognition of kind of power that advertisers and marketers possess. And while we are recognizing that power for tremendous force that it is, we also need to be sure that each of us is wholly aware of awesome responsibility that accompanies this power.