One of best ways of doing this is by publishing an ezine or newsletter. Obtaining subscribers for your ezine is a great way to stay in contact with these potential customers and to create relationship needed to establish trust. I believe an ezine is very critical to your online success.

Some of fundamentals of a good ezine are:

1. Clean, sharp design 2. Personality 3. Quality Content 4. Reliability 5. Professionalism

**Design

The first thing you want to do is decide on design and format of your ezine. You can take a look at some other successful ezines to get an idea of what a good ezine consists of. Find lots of ezines here:

http://www.ezinelocater.com/ http://ezine-universe.com/ http://www.freezineweb.com/subject.html

Visit these sites for more information and a free template:

http://www.e-zinez.com/handbook emplate.html http://www.websuccesscentral.com/ezinesuccess/part1.html

Keep your ezine simply designed so that it is easy to read. Do not overdo squiggles, decorations and section dividers. Leave a sufficient amount of "white space" between sections and sub-sections. This will make your ezine easier to read and will also make it look more professional.

**Personality

There are hundreds of quality ezines available on Internet. You must make yours unique. One of best ways of doing this is to add your personality to ezine. Let your readers know you are there for them. They will begin to trust you more if you let them know more about you and how you run your business. Talk to your readers and involve them in publishing of your ezine. Let them tell you what they like and dislike. This process helps build relationships that are so essential to your business success.

**Quality Content

Some of ways to promote your ezine are:

ad swaps sig line discussion lists message boards ezine directories article writing

There are many more ways that you will learn as you spend more time publishing your ezine.

#Ad Swaps

This is a method in which you run another publisher's ad in your ezine and they, in turn, run your ad in their ezine. This is a most effective method because you can get your ad placed in many quality ezines at no cost. To find other publishers who are interested in swapping you can join these lists:

mailto:Group_Advertising-subscribe@yahoogroups.com mailto:Ezine-Ad-Swaps-subscribe@topica.com mailto:AdSwapsforYou-subscribe@egroups.com

Or visit these sites:

http://www.freezineweb.com/ad-swaps1.html http://www.bizpromo.com/ezinetrades.htm http://www.adswap.net/

#Sig Line

Always include your ezine with subscribe address in your signature. This enables people to subscribe directly from your email. This is how you promote through discussion lists and message boards also.

#Ezine Directories