A Mini-Course in Ezine Publishing - Starting Off

Written by Terri Seymour

Starting and building an online business takes a lot of commitment. You must promote yourself and your reputation in order to build trust among your visitors. By doing this, you will also be building and improving your business.

One ofrepparttar best ways of doing this is by publishing an ezine or newsletter. Obtaining subscribers for your ezine is a great way to stay in contact with these potential customers and to createrepparttar 124290 relationship needed to establish trust. I believe an ezine is very critical to your online success.

Some ofrepparttar 124291 fundamentals of a good ezine are:

1. Clean, sharp design 2. Personality 3. Quality Content 4. Reliability 5. Professionalism


The first thing you want to do is decide onrepparttar 124292 design and format of your ezine. You can take a look at some other successful ezines to get an idea of what a good ezine consists of. Find lots of ezines here:

http://www.ezinelocater.com/ http://ezine-universe.com/ http://www.freezineweb.com/subject.html

Visit these sites for more information and a free template:

http://www.e-zinez.com/handbook emplate.html http://www.websuccesscentral.com/ezinesuccess/part1.html

Keep your ezine simply designed so that it is easy to read. Do not overdorepparttar 124293 squiggles, decorations and section dividers. Leave a sufficient amount of "white space" between sections and sub-sections. This will make your ezine easier to read and will also make it look more professional.


There are hundreds of quality ezines available onrepparttar 124294 Internet. You must make yours unique. One ofrepparttar 124295 best ways of doing this is to add your personality torepparttar 124296 ezine. Let your readers know you are there for them. They will begin to trust you more if you let them know more about you and how you run your business. Talk to your readers and involve them inrepparttar 124297 publishing of your ezine. Let them tell you what they like and dislike. This process helps buildrepparttar 124298 relationships that are so essential to your business success.

**Quality Content

I have seen a lot of ezines that had great potential, but were turned into a giant ad sheet. One ofrepparttar 124299 most important things for a successful ezine is to have LOTS of quality content. Limitrepparttar 124300 number of ads you run in each issue. This leaves more room for resources and information.

A Mini-Course in Ezine Publishing

Written by Terri Seymour

Once you get your ezine designed and formatted, you can start promoting. It is a good idea to start promoting beforerepparttar actual publication date. This way you will have some subscribers to send your first issue to.

Some ofrepparttar 124289 ways to promote your ezine are:

ad swaps sig line discussion lists message boards ezine directories article writing

There are many more ways that you will learn as you spend more time publishing your ezine.

#Ad Swaps

This is a method in which you run another publisher's ad in your ezine and they, in turn, run your ad in their ezine. This is a most effective method because you can get your ad placed in many quality ezines at no cost. To find other publishers who are interested in swapping you can join these lists:

mailto:Group_Advertising-subscribe@yahoogroups.com mailto:Ezine-Ad-Swaps-subscribe@topica.com mailto:AdSwapsforYou-subscribe@egroups.com

Or visit these sites:

http://www.freezineweb.com/ad-swaps1.html http://www.bizpromo.com/ezinetrades.htm http://www.adswap.net/

#Sig Line

Always include your ezine with subscribe address in your signature. This enables people to subscribe directly from your email. This is how you promote through discussion lists and message boards also.

#Ezine Directories

A good directory can bring you subscribers. Submit to as many as you can. These directories can also bring you advertisers to buy ad space in your ezine.

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