In my opinion it is certainly possible to be too creative for your own good. What exactly do I mean by that? Let me share a very public example to explain.

My example comes from reality television show, "The Apprentice." Okay, so I admit it, I LOVE that show. I'm not much of a reality TV fan, but there's something about watching these teams compete on business challenges week in and week out that intrigues and entertains me.

Quite often they are given marketing-related tasks on show. Let’s face it, marketing is one of THE most important jobs you’ll ever have in business. If you can do it well, your business will more than likely do well. If you can’t market well, your business is in trouble.

In a recent episode of “The Apprentice” task was to create a TV commercial for Dove Body Wash. The teams were instructed to come up with an "out of box" 30-second spot to promote product. The result?

A logo is a graphical or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in marketplace selling.

Why do small businesses need a logo? Why can't they just market using their company name? Logos are expensive, right? Can a small business owner really afford to get a logo? Or at least a good logo? Lots of questions. Some I'm sure you've pondered yourself at one time or another.

I believe ALL businesses should have a logo You need a graphic element that captures essence of your business and communicates an idea to your prospects and customers. A mark that can lead look and feel of all of your marketing materials.

You only have a split second to grab someone's attention You need to make most of that time. A good logo can communicate a message or intrigue a prospect to want to find out more.