A Marketers Minefield - Why The Fraudsters Are Targeting You.Written by Emily Robinson
They want your talent, your network and most of all, they want your marketing capabilities. Fraud. It's crime of times, so what does that have to do with you? The United States continues to be plagued as investment fraud capital of world. Savvy network marketers and MLM'ers continue to be caught in under currents of investment fraudsters wave. Have no doubt in your mind – these people are pros. They are charming, charismatic, intelligent and very 'likeable'.... that is until you realize what they have done to you. Network marketers and MLM'ers are being targeted by these Pros in order to market and sell their financially appealing 'opportunities'. Investment opportunities in FOREX trades, High Yield Investments, Trading Programs, Promissory Notes and Certificates of Deposit - all "secured" and guaranteed" at no risk to potential investor. They seek more liberated audiences, risk takers, those on free enterprise path, those in search of financial independence. They want you to get out there and spread magic. So you do. I mean after all, they were offering huge commission checks, and you are not adverse to some free thinking and non-regulated investment - commissions alone would set you and your family up for life. This is it, this is one... opportunity you have been waiting for. You knew that if you kept on working hard, right opportunity would come your way. And here it is, at last... It is because you are so good at what you do that you have been targeted to play in their game. They need someone who can really sell, some worker bee's to go and generate more honey for them. Everything looks in order, they have flashy car, money and a $5,000 suit to match. They also say they have
| | New Viral Tactic: 'Cause Marketing'Written by Joe Bingham
Once again, I've discovered a NEW marketing technique. We'll call it 'Cause Marketing'. It's a very simple concept really, pick out your favorite 'cause' that you can rally people behind, say for instance fight against use of Smart Tags. Then, you set up a Non-Profit.org web site with text running down evils of Smart Tags you are fighting against. In sales copy, er, uh, I mean, text on your Non-Profit.org site, you infuriate people against evils of big business, such as Microsoft, and against another terrible aspect of society like say Communist or Dictatorship governments that dare to censor their citizens access to parts of Internet. Now, after really working up people against these things, you declare that you will launch a massive media campaign aimed at stopping these horrific practices. The kicker, of course, is that you need a way to collect names and email addresses from this Non-Profit.org site. One good way to do this could be to ask visitors to sign a petition. Naturally, you will deliver petition as promised, but what you will also do is ask visitors to sign up on your marketing ezine's list at same time they are signing petition. Of course, you won't do this by requiring them to fill in their name
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