A Look at Ask Jeeves and Teoma - Part 2

Written by Robin Nobles

Question: In your FAQ's for Ask Jeeves/Teoma's pay inclusion program (http://ask.ineedhits.com/faq.asp), it states that you can't change URL's. Why?

Jim: "Because it's considered a new submission. We're not able to put enough resources against it yet."

Question: So inrepparttar future, we'll haverepparttar 128339 ability to swap out URLs?

Jim: "We'll see, but I hear you. We are aware of Inktomi's program."

Question: What'srepparttar 128340 difference in traffic betweenrepparttar 128341 premium listings andrepparttar 128342 "regular" search results?

Jim: "Do you mean between Premier Listings (Featured Sponsor) and Paid Inclusion? There are two differences: 1) You are guaranteed that your listing will show up; 2) You are guaranteed that it will show up in a specific location on our page."

Question: Are Premier Listings twice as likely to be clicked on, for example?

Jim: "Premier Listing is really just an ad. With Paid Inclusion, you aren't paying for anything other than being included inrepparttar 128343 index and then being subjected torepparttar 128344 same relevance algorithms that give us our other results, but withrepparttar 128345 other benefits that I mentioned earlier.

"In terms of click ratio, I suppose it depends on how relevant your site is to a given query. The match rate of a site that buys ad space on our site is much more significant than one that purchases via paid inclusion for now."

For more information about Premier Listings, visit: http://static.wc.ask.com/docs/advertise/premier.html.

Question: Let's say that I have a Web site: http://myownwebsite.com, and let's say that my goal is for it to become an "authoritative" site in Teoma. Could you give us some tips on what we can do to try to be considered by Teoma as an authoritative or expert site on a particular subject?

Jim: "Our recommendations are as follows: 1) you allow people to link to you; 2) you offer quality content so that you become popular among other sites ofrepparttar 128346 same subject (i.e., experts). Basically, that's it. None of our expert sites or authorities are manually decided. It's based on our algorithms."

Question: On Teoma, are Teoma and Ask Jeeves results combined?

Jim: "Well, there really is no such thing as an Ask Jeeves result. There are pre-fab, editorially selected `answers' to certain queries that may appear atrepparttar 128347 top ofrepparttar 128348 page if we have a high level of confidence that we haverepparttar 128349 right answer. But as far asrepparttar 128350 actual search results go, it's all Teoma...and we'll layer inrepparttar 128351 Direct Hit click-pop at some point soon."

Question: But Teoma results ARE being shown at Ask Jeeves?

Jim: "That's exactly right. The part ofrepparttar 128352 AJ page that says, `You may find these search results helpful' hasrepparttar 128353 Teoma results. They were launched in January (and by no coincidence, we immediately saw a 30% increase in picks to those results.)"

Question: The "Featured Sponsor" section of Ask Jeeves, is thatrepparttar 128354 Premier Listings?

A new Web Marketing ROI Calculator - Part 1

Written by Robin Nobles

Inrepparttar beginning, search engine marketers were only concerned about top 10 rankings. Do you remember those days? Then, as things progressed and we began to work "smarter," we began to take note of how those top 10's were actually converting to traffic and sales.

After all, in any marketing campaign,repparttar 128338 true bottom line should be your ROI,repparttar 128339 return on your investment. That's how you'll know if your marketing efforts are really working, or if you need to go back torepparttar 128340 drawing board and try something new.

Recently, I was introduced to a new ROI calculating service called KeywordTool. It covers both pay-per-click engines and regular engine results.

To writerepparttar 128341 article, I interviewed Chris Genge of KeywordTool (http://www.keywordtool.net), and he took me on a tour ofrepparttar 128342 service itself.

Question: Please explain what KeywordTool is and what it really does.

Chris: "Deciding which keywords best suit each Web site and which ones specifically will generate sales/conversions is perhapsrepparttar 128343 toughest job in SEO. Tools like Word Tracker are a great help in narrowing down keyword selection, but then what?

"Inrepparttar 128344 past, decisions were not based on facts but mostly speculation. This gave people no alternative but to promote or bid on larger keyword groups. We used a shotgun approach in hopes of increasing sales, with no way of telling which keywords were adding to our bottom line!

"A common saying in advertising is: `In any good campaign, 50% of all advertising dollars are wasted, but which 50%?' KeywordTool can answer this question for keyword promotion campaigns.

"KeywordTool's tracking service tracksrepparttar 128345 conversion or sales performance of keywords on search and pay- per-click engines, showing which keyword phrases are actually converting into customers and from which search engines. It is not a visitor tracker; instead, it determines keyword performance.

"With this keyword referral/conversion rate information, one can then fine tune their keyword choices and streamline promotion and bidding expenses to increase efficiency, sales, and profits, or in other words...the bottom line.

"KeywordTool is an online service that gathers information about your Web site referrals and sales/conversions. Using your private user name and password, you can then accessrepparttar 128346 stats so you can reviewrepparttar 128347 information and make informed decisions about how to continue your online promotion.

"KeywordTool is designed for use with SEO and Pay-Per- Click (PPC) campaigns. It's well suited for both."

Question: Is there a way that we can see a demo of howrepparttar 128348 service really works?

Chris: "Go to http://www.keywordtool.net Atrepparttar 128349 top ofrepparttar 128350 page, you will seerepparttar 128351 log in. Userepparttar 128352 username of "keywordtool" and password of "demo" to accessrepparttar 128353 demo.

"The first page isrepparttar 128354 list of search engines that have sent referrals torepparttar 128355 specific Web site you wish to have monitored. Only search engines that have sent a referral will appear onrepparttar 128356 listed sites. New search engines will appear as referrals are sent.

"The `Create details' or `Edit details' inrepparttar 128357 first column is where you would click to configure your search engine settings. This is where you tell KeywordTool what your average cost per click is for each search engine you want to calculate. This can be filled out after some data has been gathered.

"The search engine column isrepparttar 128358 list of only those search engines that have referred visitors to your Web site. You will notice that KeywordTool will also differentiate between regions for those search engines that are regionalized.

"The Column marked "Clicks" tells yourepparttar 128359 total number of referrals sent by each SE.

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