Think back to last really great novel or mystery yarn you read. Back to one that really impressed you. One that so grabbed your attention, you are looking forward to next book by same author. If you don't read much, think of a film that jolted you.
How Much Impact Can A Great Story Have?
While such experiences matter a great deal to those who enjoy stories, they don't matter much in longer scheme of things.
How often do you think of that terrific book or film? The characters in it? A happening reported within it?
For most, answer is, "Not often." And then only fleetingly. You may think of it briefly in relationship to something you encounter today. Something you read or hear. A thought or two may come to you while having your morning coffee. But it does not happen often. Once a week? Twice? Maybe only once a month?
Why? Because you have a life to live and are busy getting it done. That book or film, no matter how great, is but one part of it. And it has no meaning at all when faced with serious challenges, as when your job performance is in question.
What Impact Do You Have On Your Subscribers?
The short answer is, "Not much." Can you expect to have impact of a great novel or film on readers of your newsletter or website? Not likely.
If this is so, how often do you think your readers will think of you? Or your site? The answer here is easy: Not often, and only fleetingly.
So Why Bother Doing All That Work?
I get flyers from a True Value hardware store in town. I never look at them, but in a glance I remember Larry, owner, and Bill, his second in command, who have been so helpful to me over years, and stand ready to assist me again.
That's most you can hope from your newsletter. That folks will remember you and your site. And that you remain willing to help.
How Many Subscribers Read Your Newsletter?
Not nearly as many as some webmasters believe. Here's my read on this. There's no data I'm aware of to back me up. It's all just guesstimating. Based upon experience, that's so. But certainly not to be taken as fact.
Somthing over half your subscribers delete your newsletter in every mailing without even opening it.