I am writing this letter to thank you for all hard work and dedication you give to your ezine and to us, your subscribers.

I consider ezines a treasure trove of free, beneficial information. It is from articles you offer me that I get most of my valuable "how to" information. You must be psychic because you seem to understand exactly what I need to know to cut through confusion in this fascinating medium called "Internet Marketing."

Some of you don’t have many "how to" articles, but instead concentrate on trying to inspire me. You seem to work very hard to make sure I have right Mental Marketing Mindset. I love your ezine just as much. Athletes must exercise their bodies, but very best of them also work on having right attitude to win. The articles you write and ones you select have helped to form and shape my attitude so that I can become a winner in marketing game. It’s no coincidence that I feel more like a winner in life as well.

I want to thank you for offering me opportunity to place a free ad in your ezine every week. You don’t have to do this. I particularly like those of you who make me REALLY work on my headlines by only allowing a 2-line ad.

Some of you don’t offer free ads and that’s okay. Because content in your newsletter is so good, I just enjoy reading and learning from what you have to offer.

Now...there are some of you who really took to heart notion that if you publish an ezine you can make a fortune promoting all of your affiliate programs. And it seems that’s all you display in your ezine. You don’t offer me solid content; you don’t give me tools I need to learn and grow as a Net marketer. Your ezine feels greedy to me. But I’m not worried about you because I no longer subscribe to your publication.

How Much Impact Can A Great Story Have?

While such experiences matter a great deal to those who enjoy stories, they don't matter much in longer scheme of things.

How often do you think of that terrific book or film? The characters in it? A happening reported within it?

For most, answer is, "Not often." And then only fleetingly. You may think of it briefly in relationship to something you encounter today. Something you read or hear. A thought or two may come to you while having your morning coffee. But it does not happen often. Once a week? Twice? Maybe only once a month?

Why? Because you have a life to live and are busy getting it done. That book or film, no matter how great, is but one part of it. And it has no meaning at all when faced with serious challenges, as when your job performance is in question.

What Impact Do You Have On Your Subscribers?

The short answer is, "Not much." Can you expect to have impact of a great novel or film on readers of your newsletter or website? Not likely.

If this is so, how often do you think your readers will think of you? Or your site? The answer here is easy: Not often, and only fleetingly.

So Why Bother Doing All That Work?

I get flyers from a True Value hardware store in town. I never look at them, but in a glance I remember Larry, owner, and Bill, his second in command, who have been so helpful to me over years, and stand ready to assist me again.

That's most you can hope from your newsletter. That folks will remember you and your site. And that you remain willing to help.

How Many Subscribers Read Your Newsletter?

Not nearly as many as some webmasters believe. Here's my read on this. There's no data I'm aware of to back me up. It's all just guesstimating. Based upon experience, that's so. But certainly not to be taken as fact.