If you received W-2s and/or 1099s, guess who else got copies? Yup,the IRS.And they now have a sophisticated computer program that matches every W-2 and 1099 with 1040 Tax Returns.

Guess what happens when they get a 1099 that isn’t reported on your 1040? Hey,you’re quick!

Although most income you receive is taxable,and must be reported as “earned income”for tax reporting purposes, there are some types of income that is only partially taxed or not taxed at all. A complete list can be found in IRS Publication 525,“Taxable and Nontaxable Income.” (Here’s a direct link to download IRS Publication 525: http://www.irs.gov/publications/p525/index.html}

Some common examples of items NOT included in your income are:

Your car is a finely tuned machine. You bought it not only to get you from point A to point B but also perhaps to have some fun and look good as you go. If you purchased your car new its engine had no wear. To keep it running like day you bought it you maintain it regularly: you change oil every 3000 miles, you inspect its belts and hoses, you check its fluids and rotate its tires (or at least you should). Without such attention money you spent on your car will eventually seem like a mistake as it sits idly in your garage because it won’t start.

Your investment in your web site deserves same care you give your car. While purpose of your car is to get you from place to place, purpose of your web site is to help you develop new business and become more successful. It doesn’t matter if your business is retail sales or professional services, your web site is supposed to act as your store front on Internet. While your web site doesn’t need its oil changed or tires rotated it does require maintenance to ensure it performs as marketing tool you intended it to be when you paid to have it developed.

Here are five things you can do to tune up or add to marketing function of your web site.

Fresh content Fresh content will keep your visitors coming back to your site just like oil and gas in your car help ensure it starts every time you put key in ignition. If you neglect to maintain fresh supplies of either, you’re asking for trouble. Your visitors seek fresh content. Once your visitors realize they’ve gotten all their going to get out of your site they will not return. Add new, relevant and helpful content to your site as often as you can and you will keep your visitors happy and returning.