Once you have a good logo, next step is choosing right color(s) for your company logo.

Why?

Because we see world in colors, and we associate colors with certain characteristics. So, in order to communicate more efficiently what your business 'character' is and also to have a more effective logo, you have to choose your colors wisely.

Colors also affect people differently, based on their age, culture, sex and upbringing. Therefore choosing a color that appeals to your target customer most is very important!

That is what we hope this article will achieve, guiding you to pick right colors.

We'll start with favorite 'corporate' color....

BLUE

Blue is favorite corporate color. And it is a favorite for a reason. The characteristics most commonly associated with blue are authority, security, intelligence, coolness and reliability. As you can see, that is why it is a popular color.

The reason is blue is color of sky and sea. It generates feelings of peace, calmness and tranquility, same feeling that you'll experience being at a beautiful beach.

If you choose deep blue (colors of ocean), other qualities associated with it are serious, naval, academic and analytical.

If you want a cool, soothing color, you would do well to choose light blue. It gives a feeling of freshness, clean and calmness.

The best companies to use blue are airlines, airport, air conditioners, breath freshener, mineral water, cruises and seaports.

Blue is also a favorite color among males, and is regarded as a 'masculine' color.

It works well with a lot of pastel colors, and with careful skill can be used to calm a bright red scheme. Always leave it to expert however if you plan to use red and blue. Just a little mistake can cause people to runaway... don't say we didn't warn you! :)

Successful red and blue combinations are American flag and Superman.... If you look carefully there's always a third color around to 'bridge' these two opposite colors effectively. Neutral colors work best here (white and yellow).

GREEN

Green is associated with money, environmental, wealth, nature, health, freshness and loyalty.

Green is very relaxing to eye and is color of nature. It is also color of peace and harmony.

Dark green is very popular with financial and banking companies.

Light, olive green can be used to promote products based on nature and healing qualities.

RED

Red is a very intense and hot color. It is often used to represent heat, passion, excitement, speed and strength.

Red literally 'shouts'. Use it to attract attention and importance. It also signifies courage, bravery, danger, war and energy.

Therefore use red to promote energy drinks, cars (Ferrari red), lipsticks, passionate love (Cupid), and dangerous or extreme sports.

We could all take a lesson from children. As they are growing up, and learning right from wrong, they are constantly testing to see what they can do, and what is not acceptable.

I see hundreds of ads everyday on web, and while there are some good ones, most fall into "ho-hum" variety, and some are downright awful. Now this isn't bad, if they are testing to see what is going to work, and what isn't.

Many put up an ad with no idea as to whether it will produce or not. They let same ad run for a period of time, and wonder why they didn't get results. They then do one of two things.

They either blame publication for not generating business for them, or give up entirely and go out of business. Others will run

an ad once, and when world doesn't beat a path to their door, they react same way.

It is a proven fact that an ad must be seen five to seven times before someone can be expected to take action. If your ad is targeted to your market, and you are not getting responses, odds are you have a "crummy ad". It is not then time to quit or blame publication. It is time to change ad.

All successful marketers have one thing in common. They are constantly testing effectiveness of their ads. One of most successful that I know, almost always runs more than one ad in same or similar publication at same time. You could put ads side by side, and not realize they were from same person for same thing. She lets each ad run five times, always keeping careful track of drawing power of ads, and keeps strongest and changes weakest.

Mechanically, her method is really quite simple. She uses a different e-mail address in each ad, and a different website address as well. Both websites are exactly same, but have different URL's. She got her websites from a low cost web space provider where she not only reserved name of her site, but got web space as well for less than cost of her ads. There are several low cost web space providers. I can recommend and - You really should go with one that meets your needs at best price.