A Guide to Better Link Popularity

Written by John Buchanan

Overrepparttar past year or two, one thing has become extremely clear...the need for link popularity. Every major engine weighs repparttar 119397 link popularity of sites heavily when ranking sites. At least one major engine even claims they won't index sites that don't have at least one link pointing to them from another site.

Unfortunately, building link popularity can be one ofrepparttar 119398 most challenging aspects of search engine promotion. It's tedious, boring, extremely time consuming, and ABSOLUTELY essential.

That being said, let's go over some things you should and shouldn't do when beginning your link popularity campaign.

We'll start first withrepparttar 119399 "shouldn't" list so we can get those out ofrepparttar 119400 way and focus on what will actually work.

*Don't bother with FFA pages. They worked at one time but now most engines have learned to filter out FFA pages, and even if they don't your link will most probably rotate offrepparttar 119401 results page in a matter of minutes, but you can guarantee that your email address will remain in their database for YEARS.

*Don't join link farms. These were a good idea once as well, but have come under heavy fire byrepparttar 119402 engines overrepparttar 119403 past year.

*Don't use hidden links withrepparttar 119404 goal of building your link popularity. I'm ofrepparttar 119405 opinion that one or two throughout a site is no big deal, but don't go overboard with them.

*Don't use free classifieds to get your URL out there. You are just asking to receive mass amounts of junk mail.

Ok...now that we know some ofrepparttar 119406 things NOT to do, let's get down to some things that you can do to build your link popularity.

*The first thing you should do is to get your site listed inrepparttar 119407 "Big 3" directories. Those are Yahoo, LookSmart, andrepparttar 119408 ODP. Yes, Yahoo and LookSmart are expensive (even more so since their recent price increases), but one link from each of them can go a long way in boosting your link popularity.

*Next you should concentrate on finding sites that are of a similar nature to yours and approach them about linking to you. Stay away from off-topic sites. Links from sites ofrepparttar 119409 same theme as yours help to reinforce your theme and further help in boosting your search engine rankings. Be creative in your thinking. Attempt to develop a list of allrepparttar 119410 different types of sites that relate to yours. Once you have this list you can then begin to search for those specific types of sites.

*Create a link page listing all ofrepparttar 119411 sites that you wish to link to you. By linking torepparttar 119412 sites you are going to be contacting first, they will be more likely to link back to you when you contact them.

How To Cure "Invisible Website Syndrome"

Written by Robin Porter

A new "virus" is sweepingrepparttar Internet. It strikes by stealth at a websites profits and it could be crippling yours. It's called "Invisible Website Syndrome" (or IWS) and renders it's victims practically invisible onrepparttar 119396 world wide web.

The rise of IWS is attributed torepparttar 119397 shear volume of webpages available online - now well over 2 Billion. Once, website visibility was not an issue - now it's a major headache.

There are 5 steps to dealing with IWS:

1. Recogniserepparttar 119398 symptoms 2. Test for it 3. Recognise you are a sufferer 4. Takerepparttar 119399 medicine & commit to recover 5. Immunise against future outbreaks

1.Recogniserepparttar 119400 symptoms

Lack of "hits" and lacklustre profits arerepparttar 119401 most common symptoms. These are caused byrepparttar 119402 website appearing to be invisible to anyone searching for it's products, services or content, due to disastrous search engine rankings. Consequently, potential customers are lost torepparttar 119403 competition.

2. Test for it If you think you haverepparttar 119404 symptoms, then confirm by testing. Go from search engine to search engine, carrying out searches using keywords or phrases that your potential customers would use. Use those words or phrases that identify your products, services or subject matter - but not your company or website name itself. If you are well downrepparttar 119405 rankings, with many competitors "weighing in" above you, then your website is a sufferer. If you don't haverepparttar 119406 time, a quick check method is to use a free visibility testing service (such as our own free visibility report - see below)

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