A Guide to AdWordsWritten by Chris Rivers
If you’re a regular internet user, you have undoubtedly used Google recently. And why wouldn’t you? It’s a great service. It’ll find what you’re looking for faster and more accurately than anyone else. Of course, Google is a publicly traded company that needs to make a profit and in process of commercializing their technology, company has created one of most consistent revenue streams for webmasters today, AdSense.
(This article geared towards advertisers, content publishers see AdSense)
AdWords is a pay per click program in which ads are targeted to search results and website content with advertisers paying for each click received. Where your ad appears depends on how much you bid on certain keywords and how relevant ad is to search. In contrast to other types of affiliate programs, you do not pay a percentage of sale you make, but pay a few cents (the minimum is five) for every visitor sent to your site.
This approach has several advantages. First, using same technology that drives Google’s search results to deliver your ad results in your message appearing to only most interested potential customers. Also, instead of having to recruit affiliates, your ads begin appearing immediately across Google search results and its network of AdSense publishers.
The key to success with this program is to be as specific as possible. Once you are logged in to your AdWords account, you can see estimates of number of clicks that certain keyword combinations will bring. There are two benefits to being specific. One, The more you give Google to work with, better targeted your ads will be, and therefore more successful. The other benefit is that general keywords (for example, hosting) receive more bids and therefore cost more than more detailed phrases (Linux web hosting 30GB bandwidth / mo). Use this to set up a small budget to test program and learn what works for your specific site. Be sure to take advantage of free statistics Google offers to perfect your campaign.
My Adsense JourneyWritten by The Voice
As a blogger, I was interested in creating websites that I found were a personal interest to myself. I decided to write and post articles that I found interesting and hopefully felt that others would be interested in also. After all people create blogs so they can share their feelings and aspirations. But when you create that blog you also feel that you are putting a large amount of time into projects and wish to see if you are able to generate income from your work. This is where Google Adsense comes into play.
I discovered Google Adsense mostly by accident and was intrigued by concept of Contextual Advertising. I felt if Google could look at my site and deliver relavent ads to it, I thought "Hey", that's great. I could use some extra bucks. After apply Adsense to my websites, I waited for some clicks to come in. Well...I waited a "long time" for little to nothing.
Not being one to give up easily, I used small and large ad formats and applied them to top half of my website, to right side and bottom. I waited a period of time to see results and "surprise, surprise", I did get an increase in clicks. The only problem was, clicks were still small and didn't amount to much. By this time most people would have given up and would have just moved along to other advertisers. I seriously started to look at "Blogads" as a source of revenue, but I finally came back to Google. I felt like I was missing some critical pieces of information and decided best route to take was to learn by example. I looked long and hard at people who were successful at adsense. I looked at thier sites, I made mental notes of what they were doing and what kind of content they had. I read thier own stories of success and then compared what they did against each other.
What I found intrigued me. I found out that successful people in adsense program have relavent content and they use human behavior to thier advantage. Now relavent content is a given, but what I mean by "using human behavior" is a little more complex. Evidently people arrive at your site and make up thier minds up in a flash as to whether they intend to stay on your site or leave. They look for something that catches thier interests and if it does, they stay there to read your information or buy a product. Internet users are "trained" to look in certain locations and ignore things that are outside of thier narrow scope of vision. People can look to sides for information, but propensity for them to do so is lower. By putting ads directly "in thier face", you have a significantly higher chance they will click it. This is where "relavent content" comes into play.