A Guide to AdSenseWritten by Chris Rivers
If you’re a regular internet user, you have undoubtedly used Google recently. And why wouldn’t you? It’s a great service. It’ll find what you’re looking for faster and more accurately than anyone else. Of course, Google is a publicly traded company that needs to make a profit and in process of commercializing their technology, company has created one of most consistent revenue streams for webmasters today, AdSense.(This article geared towards content publishers, advertisers see AdWords) AdSense is a pay per click program in which ads are targeted to search results and website content with advertisers paying for each click received. In contrast to other types of affiliate programs, AdSense can be more profitable to publishers because it requires no spending on customer’s part. Advertisers are paying for interested traffic. Part of reason program is so successful is that ads are unobtrusive text that can actually be useful to visitors. By matching ads to content, message is relevant, and therefore advertisers can convert more clicks into sales. Once you have a site running, and if content does not go against Google’s terms (gambling and adult sites are not allowed, for example), you can join program. After applying, your site will be reviewed to make sure it does not contain objectionable material. This should only take a few days, then you’re in. There are no other requirements, such as traffic levels that other advertising networks require. You will now have access to code to add to your website.
| | A Guide to AdWordsWritten by Chris Rivers
If you’re a regular internet user, you have undoubtedly used Google recently. And why wouldn’t you? It’s a great service. It’ll find what you’re looking for faster and more accurately than anyone else. Of course, Google is a publicly traded company that needs to make a profit and in process of commercializing their technology, company has created one of most consistent revenue streams for webmasters today, AdSense.(This article geared towards advertisers, content publishers see AdSense) AdWords is a pay per click program in which ads are targeted to search results and website content with advertisers paying for each click received. Where your ad appears depends on how much you bid on certain keywords and how relevant ad is to search. In contrast to other types of affiliate programs, you do not pay a percentage of sale you make, but pay a few cents (the minimum is five) for every visitor sent to your site. This approach has several advantages. First, using same technology that drives Google’s search results to deliver your ad results in your message appearing to only most interested potential customers. Also, instead of having to recruit affiliates, your ads begin appearing immediately across Google search results and its network of AdSense publishers. The key to success with this program is to be as specific as possible. Once you are logged in to your AdWords account, you can see estimates of number of clicks that certain keyword combinations will bring. There are two benefits to being specific. One, The more you give Google to work with, better targeted your ads will be, and therefore more successful. The other benefit is that general keywords (for example, hosting) receive more bids and therefore cost more than more detailed phrases (Linux web hosting 30GB bandwidth / mo). Use this to set up a small budget to test program and learn what works for your specific site. Be sure to take advantage of free statistics Google offers to perfect your campaign.
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