A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business?

Written by Debbie LaChusa

And is having a logo really that important? My answer to both of these questions is an emphatic YES!

A logo is a graphic or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out inrepparttar marketplace selling.

Why do small businesses need a logo?

Why can't they just market using their company name? Logos are expensive, right? Can a small business owner really afford to get a logo? Or at least a good logo? Lots of questions. Some I'm sure you've pondered yourself at one time or another.

I believe ALL businesses should have a logo

You need a graphic element that capturesrepparttar 146857 essence of your business and communicates an idea to your prospects and customers. A mark that can leadrepparttar 146858 look and feel of all of your marketing materials.

You only have a split second to grab someone's attention

You need to makerepparttar 146859 most of that time. A good logo mark can communicate a message or intrigue a prospect to want to find out more.

Before you decide you can't afford a good logo

Let me assure you that is absolutely NOTrepparttar 146860 case. Look, I've been inrepparttar 146861 ad agency business for 20 years. During that time I've worked with some ofrepparttar 146862 most talented graphic artists and designers inrepparttar 146863 business. But even I did not turn to them when I needed a logo for my small business. Why? I couldn't. They were simply too expensive for my small business budget. So what did I do? I found a great alternative that's inexpensive, fast and good.

Reach Thousands of Your Prospects, Absolutely Free

Written by Debbie LaChusa

I'm big on getting maximum marketing exposure atrepparttar lowest cost possible. After all, most small business owners don't have huge marketing budgets, so finding inexpensive ways to market is a necessity.

Recently I was able to get free marketing exposure for my business to 100,000 people. It was something that took an hour or two of my time andrepparttar 146856 payoff was huge. And you can do it for your business, too.

It's called Public Relations

And it's simpler than you might think. If you follow a few basic rules, you can get great exposure for your business, product or service without having to pay for it. Here's all I did. See if this might apply to your business.

I sent out a press release announcingrepparttar 146857 launch of my 10stepmarketing System to two local business publications. While it did not take a lot of time to write and sendrepparttar 146858 release, there were a few key steps I took that you also must take to be successful with your PR efforts.

A few key steps

First, I found several publications that were targeted torepparttar 146859 same type of people I am targeting with 10stepmarketing: small business owners. Once I had identified these publications, I did some research to find outrepparttar 146860 names ofrepparttar 146861 staff writers who cover marketing.

I identified a "hook" to makerepparttar 146862 story relevant torepparttar 146863 publications and I made surerepparttar 146864 content of my release provided clear benefits to their readers.

I emailedrepparttar 146865 release with a note saying I would follow up in a day or two to answer any questions. I followed up with a phone call, speaking directly to one writer and leaving a voice message forrepparttar 146866 other.

A few days later, I received a phone call fromrepparttar 146867 writer I had leftrepparttar 146868 message for, and spent 20 minutes onrepparttar 146869 phone answering her questions and helping her understand more clearly how my system could help her readers. I even arranged for her to receive a copy of my product for review.

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