In a way it is not really surprising that most of us are not patient. The net is full of instant-fix solutions being advertised all over place. Some are very workable but most of them are simply hype designed to get money out of impatient people’s pockets.

It is also true that any online marketing campaign is supposed to take hold and work almost immediately because of instant nature of net.

However if you intend to use free articles online to promote your business, then let me tell you up front that it will not work instantly.

It will take time for your articles to take hold and gain viral effect of getting re-posted all over net, which is real power of this promotional method.

I recently had a client who was very interested in doing an articles promotion campaign immediately for their web site. They were keen on using my services but started off by writing their own articles and posting them on as many sites as they possibly could. After only a week or two, they had completely lost hope and interest in articles ever generating enough traffic and sales for them.

Starting an online business for a brand new entrepreneur is a lot like falling in love for first time. There is enthusiasm, feeling of a new high in life and determination to make it work at all costs. All superior emotions, but making sure that your business grows will also take a sharp reality check. The reality is that along with enthusiasm and determination, you also need to be a smart marketer to make your business profitable. Marketing for profits has today moved beyond traditional methods to include Internet. A “Brick & Mortar” business works much better if it becomes a “ Click & Mortar” business. Simply put, any business without a web presence is soon going to be yesterday’s news.

Setting up an online business involves creating a well-planned company website to promote your Internet sales as well as your offline business. So key task here is to create a website. A website in effect is your company’s brochure on Internet. It gives information on company’s set up, products and services, promotional offers, new features/ products and information about people spearheading business. The difference here is that website can do more than just be a static information providing page on web. In other words, your website should be an interactive, intelligent brochure for your company. Other than giving information, it should also -

• Maximise total sales
• Generate new business and sales leads
• Build your brand
• Give publicity to offline business

The key here is having a website that will knock socks off your competition. Setting up a site like this doesn’t have to be an overwhelming job, leaving you gasping for oxygen.

Your website can become primary driver for business’s growth, which is why you must take a lot of care while setting it up. Though there are no rules of thumb to do this, here are some suggestions to get you on your way.