Want another great idea on how to market your business for FREE? Write articles. This powerful method actually works online and off. You can write articles in your area of expertise and submit them to local newspapers as well as trade magazines or newsletters that are read by your target market. Online, you can submit your articles to a variety of directories.

Suppose you are a coach and want to work with people in financial field. Accountants, bankers, financial advisors all belong to associations that produce member newsletters. Additionally these professions have trade magazines. An article that demonstrates how a coach can help build an accountant’s practice or bring balance to life of an overworked banker would be perfect for these markets.

What Are Main Benefits?

1.Build credibility—which builds trust and people buy from those they trust. 2.Increase traffic—thousands will be reading your articles and visiting your site. 3.Create links—trading with others for their articles. 4.Establish expertise—you’ll become known in your field.

How Do You Write a Winning Article?

It’s surprising how many businesses open their doors without a business plan. You may not have to have every element of a business plan written down to be successful, but without financial projections and a marketing plan, you have no roadmap to success.

The marketing plan section of a business plan is generally a complex document requiring many hours of thought and planning. If you’re a small businessperson and need something quick to get going, plan need not be extensive, however, it should be written down, followed consistently and updated periodically. In order to get people started and avoid overwhelm, I’ve devised a formula for a simple, straightforward marketing plan. It begins with a six-step outline and then progresses to a chart. Each of these can be completed in about 30 minutes and will provide day-to-day marketing decisions every business owner needs to make.