A Fast and Simple way to Update Your BusinessWritten by Al Hanzal
A Fast and Simple way to Updating your business!You open your computer, flashing button says, “We have a new update for your software program. Do you wish to update now or later?” You choose Update Now button and immediately your computer begins to download a new version of software program. What is program updating? It’s fixing broken parts of software program; it’s adding new features. It does this quickly and easily. Right before your eyes you see update taking place. You click a button and you have newest software update. Computer software and hardware companies have learned that “updating” is a necessary tool in today’s computer world. Without updates, users would drift towards other vendors who have latest features and best programs. What about your own business? When was last time you updated your business operations? In our fast paced, every changing business climate, your either update or customers will drift to your competitors. Your business needs are no different than computer software companies. You need to make fixes to your business operations. You need to add new features and benefits of your business and market these new features to your customers. Here is a short and exercise you can use to “update” your business operations. Look at these four areas in your business. 1. Your Market Over course of doing business, has your market message remained same? Does it still reflect heart of your business? How would you change it to reflect more precisely what is really happening in your business? Are there parts of your marketing efforts that need to be dropped because they are no longer useful? If your message has changed, should you be looking at different advertising mediums for your business? I watched a floor covering business change its marketing message over a number of years. At first it offered itself as company with cheapest prices. As business evolved, they realized that creating a great customer shopping experiences was more important than being lowest price. Once they realized their market had shifted, they made changes in their advertising. They made changes in their vendors. They made changes in their staffing. By asking a series of simple questions, they were able to update their business operations. 2. Your Customers This business aspect is closely related to your marketing issues. Over a period of time, you can begin working with different customers. At first, change happens gradually. Then one day, you realize your customers are different from your original business. How do new customers compare to your original customers? What customers need to be dropped so you can concentrate on new customers? Where is best place to reach and contact these new customers? What other effects does this new customer population have on your business?
| | Only The Weak Ones Quit!Written by graham and julie
Only weak ones quit. Is that true? There is a story of a CEO of a multi-national company who decided to withdraw a product from market when it had consistently failed for nine months and eaten up millions of pounds in advertising, promotions etc. Was he weak? He could have maintained myth of success and stayed in market and gradually withdrawn, costing him and his company many more millions. Instead, he chose to face fact that they had made a bad decision backing product in first place. He admitted his mistake publicly and withdrew product before it cost him and his shareholders more money. Is he weak? We believe opposite is true. He is a winner and winners quit in order that they can go on to achieve greater success. Perhaps, therefore, phrase should be, ‘only weak ones stick'. The strong appear to recognise when they have exhausted all options and get out before situation becomes a liability. The successful appear to know when to quit whereas weak ones, unsuccessful, stay with a project hoping and praying that it will turn itself around. Just stop for a moment and ask yourself: Am I maintaining a project, thoughts, attitudes or beliefs that I should have ditched a long time ago? What is it that I know I should have quitted but keep hold of? What am I holding on to because I am afraid to let go? What is it that stops me from quitting? David was made redundant in 2001 and decided, because he had been relatively successful in corporate life, to become a management consultant, working from home. He had read all books and information on web telling him how much these guys earned and because he had 20 plus years in management they would be eager to call on his assistance and knowledge. He realised he had little, in fact no, selling skills so he enrolled on a number of sales training courses. In fact David enrolled on and attended many courses in first six months to learn ropes. How to cold call. How to put a proposal together. How to find out real problem in organisation. How to close sale. Etc. etc. etc.
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