Written by ERIC BORDEN


After determining what we are going to sell,repparttar next task is to effectively convey our message. Copywriting isrepparttar 108066 art of writing words and messages that successfully sell a product or service. Fromrepparttar 108067 development ofrepparttar 108068 sales message on a website to classified or banner advertising, writing ad copy will be used in many facets of your business. Unless you are going to pay someone else to do it, mastering this skill is essential torepparttar 108069 success of your venture. That’s why it would be a wise decision to learn some copywriting techniques.

Don’t worry! By following these simple rules will make copywriting easier and more profitable for your business. Before actually writingrepparttar 108070 ad- keep in mind that you want it to be short and torepparttar 108071 point. A potential customer is more likely to respond to something that is easy to read than some long drawn out explanation of a product. Next, makerepparttar 108072 ad do nothing but get people excited to visit your website or place an order. Finally, Makerepparttar 108073 offer sound so good it is impossible to say no.

The Mechanics of Writing an Ad. - Blueprint for Success.

Now comesrepparttar 108074 challenge of creating that winning AD.

Get Attention, Create interest, get them excited and give them a reason to act-Your Ad must dorepparttar 108075 following 4 things to be successful.

·Get Attention- You want to get their attention inrepparttar 108076 headline. Some ways to accomplish this is by restating a problem or a solution. You can also entice them with some unbelievable offer. However, make sure you can deliver onrepparttar 108077 promise. Here are some examples of attention grabbing headlines:

1.The top 10 reasons of why Internet start-ups fail in their first year. 2.Learnrepparttar 108078 secrets to enjoying a long and healthy life. 3.50 ways Internet marketers are making a fortune. 4.A millionaire’s secret method exposed. 5.How to build a fortune with only $20. 6.What your local government doesn’t want you to know. 7.Cut your household expenses by 20% using these strategies. 8.Researches discover a miracle healer that could possibly cure millions of people. 9.If you qualify, you will receive a week atrepparttar 108079 beach…absolutely free! 10.You are personally invited to take advantage of this once in a lifetime special offer. 11.The book that made many people wealthy and it’s yours absolutely free! 12.Get your $1000 check fromrepparttar 108080 federal government. 13.How reading Tom’s book saved my life. 14.This is your last chance to win a free Caribbean cruise. 15.A Million Dollars is awaiting you atrepparttar 108081 finish line. 16.This software will improve performance by 50%. 17.Are you bored with life? 18.Receive a 6 months subscription to a magazine of your choice, no commitments. 19.Are you paying too much for health insurance? 20.Warning! These proven facts are beneficial to your health.

·Create Interest- Get them wanting to know more about your product and to continue readingrepparttar 108082 ad.

·Get them excited- “Sellrepparttar 108083 sizzle not justrepparttar 108084 steak”. In other words, offer benefits and solutions don’t just listrepparttar 108085 features of your product. Use powerful words, such as: New and improved--Once in a lifetime opportunity or Earth-shattering results.” However, it is extremely important not to make false claims. Convincingrepparttar 108086 reader that your product will solve a problem and createrepparttar 108087 ultimate pleasure for them is extremely important. . · Give them a reason to act- Give them a reason to act now. For example, purchase by a certain date and get 2 for 1 or while supplies last. Another possibility is offering some type of free gift if they buy now. It does not have to be expensive and could bring you thousands of dollars in additional sales.

Finally, takerepparttar 108088 “Blueprint For Success outline” and insert information that pertains to your particular business. Here againrepparttar 108089 PFBS: Problem, Feature, Benefit and Solution equation could be used. (See article: “SUCCESSFUL INTERNET MARKETING STRATEGIES A BETTER APPROACH TO SAVE YOU TIME AND MONEY WHILE GENERATING HUGE PROFITS” for information on creating a PFBS equation.).

Are Keywords Destroying the Flow of Your SEO Copy?

Written by Karon Thackston

by Karon Thackston © 2004, All Rights Reserved http://www.copywritingcourse.com/keyword

With allrepparttar shuffling that’s been seen inrepparttar 108065 search engine world withinrepparttar 108066 last year,repparttar 108067 issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are onrepparttar 108068 lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. While this theory has not been proven, I agree that obvious optimization is not a good thing. Not exclusively because of what Google might think, but because of what your site visitors might think.

When a Web site is created withrepparttar 108069 intent of having it ranked highly, one thing often happens. The focus gets placed solely onrepparttar 108070 optimization and is taken almost completely away fromrepparttar 108071 visitor. This leaves your site in a dangerous state of unbalance. Let’s take a look at some examples.

========================= New Orleans Web Design =========================

Our New Orleans Web design firm offers a high level of creativity to businesses located inrepparttar 108072 general area. Our New Orleans Web design styles are never made from templates. Each New Orleans Web design is a custom creation just for your site.

I can’t count how many times I’ve visited Web design sites that were targeting local audiences and found copy similar to this example. Forget for a moment that this copy is completely “me, us, we, our” centered, and let me ask you a question.

If someone asked you what your company did would you say, “Web design” or “New Orleans Web design”? Yes, I knowrepparttar 108073 keyphrase is “New Orleans Web design,” but using that phrase interchangeably with “Web design” shattersrepparttar 108074 flow of natural language. Breaking up that phrase will help you retain your appeal torepparttar 108075 engines and your site visitors. It will also keep you from appearing to be over optimized.

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