COPYWRITING

After determining what we are going to sell, next task is to effectively convey our message. Copywriting is art of writing words and messages that successfully sell a product or service. From development of sales message on a website to classified or banner advertising, writing ad copy will be used in many facets of your business. Unless you are going to pay someone else to do it, mastering this skill is essential to success of your venture. That’s why it would be a wise decision to learn some copywriting techniques.

Don’t worry! By following these simple rules will make copywriting easier and more profitable for your business. Before actually writing ad- keep in mind that you want it to be short and to point. A potential customer is more likely to respond to something that is easy to read than some long drawn out explanation of a product. Next, make ad do nothing but get people excited to visit your website or place an order. Finally, Make offer sound so good it is impossible to say no.

The Mechanics of Writing an Ad. - Blueprint for Success.

Now comes challenge of creating that winning AD.

Get Attention, Create interest, get them excited and give them a reason to act-Your Ad must do following 4 things to be successful.

·Get Attention- You want to get their attention in headline. Some ways to accomplish this is by restating a problem or a solution. You can also entice them with some unbelievable offer. However, make sure you can deliver on promise. Here are some examples of attention grabbing headlines:

1.The top 10 reasons of why Internet start-ups fail in their first year. 2.Learn secrets to enjoying a long and healthy life. 3.50 ways Internet marketers are making a fortune. 4.A millionaire’s secret method exposed. 5.How to build a fortune with only $20. 6.What your local government doesn’t want you to know. 7.Cut your household expenses by 20% using these strategies. 8.Researches discover a miracle healer that could possibly cure millions of people. 9.If you qualify, you will receive a week at beach…absolutely free! 10.You are personally invited to take advantage of this once in a lifetime special offer. 11.The book that made many people wealthy and it’s yours absolutely free! 12.Get your $1000 check from federal government. 13.How reading Tom’s book saved my life. 14.This is your last chance to win a free Caribbean cruise. 15.A Million Dollars is awaiting you at finish line. 16.This software will improve performance by 50%. 17.Are you bored with life? 18.Receive a 6 months subscription to a magazine of your choice, no commitments. 19.Are you paying too much for health insurance? 20.Warning! These proven facts are beneficial to your health.

·Create Interest- Get them wanting to know more about your product and to continue reading ad.

·Get them excited- “Sell sizzle not just steak”. In other words, offer benefits and solutions don’t just list features of your product. Use powerful words, such as: New and improved--Once in a lifetime opportunity or Earth-shattering results.” However, it is extremely important not to make false claims. Convincing reader that your product will solve a problem and create ultimate pleasure for them is extremely important. . · Give them a reason to act- Give them a reason to act now. For example, purchase by a certain date and get 2 for 1 or while supplies last. Another possibility is offering some type of free gift if they buy now. It does not have to be expensive and could bring you thousands of dollars in additional sales.

With all shuffling that’s been seen in search engine world within last year, issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. While this theory has not been proven, I agree that obvious optimization is not a good thing. Not exclusively because of what Google might think, but because of what your site visitors might think.

When a Web site is created with intent of having it ranked highly, one thing often happens. The focus gets placed solely on optimization and is taken almost completely away from visitor. This leaves your site in a dangerous state of unbalance. Let’s take a look at some examples.

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I can’t count how many times I’ve visited Web design sites that were targeting local audiences and found copy similar to this example. Forget for a moment that this copy is completely “me, us, we, our” centered, and let me ask you a question.