In fact, everyday my competition sends me tons of their traffic and I make a mint from it.

But is all this stealing of traffic legal? Do I use some special software to divert traffic from their site? Will I end up in prison after making this information available to everyone and exposing what I’ve been doing?

Not a chance. In fact, what I’m doing is completely ethical and legal. And it accounts for a whooping percentage of money I put in my pocket each day.

Let me explain this technique so you can apply it to your own business.

First thing you’re going to want to do is research your target audience. If you wrote your own sales letter then you should know them like a family member. But if not, then you’ll want to know:

* Where they spend their time online

* What hobbies they have

* What they’re after

After finding out these details about your audience you should know exactly which keywords they’re searching online.

For instance, I offer a book on how to catch a cheating spouse. And from my research, I know that most of people that can use my book are:

* Mainly men * Obviously having trust problems in their relationship * And that I’ll most likely find them searching under terms like “catch cheating spouse”, “is my spouse cheating”, “infidelity”, “affairs”, and so on.

Now one thing I haven’t gotten hang of is getting top placement in search engines under keywords I need. And even if I was, I think it’s next to impossible to get a top listing under every word my prospects are searching under. The fact is, with this method, you don’t need to get a listing anywhere on search engines to get a steady stream of ready to buy, highly targeted traffic.

Okay, now with list of keywords you’ve assembled because you know your target so well, start entering them into search engines. And you’re going to notice that an amazing thing happens.

I mean does reader really believe that you have confidence behind your product? Do you confidently show them that you know your subject, and through your selection of words and phrases, are you displaying confidence that this product is one that will solve their problem?

Confidence makes us buy, because we begin to see that person knows their subject. The lack of confidence in a sales letter shows us they don’t feel comfortable with what they’re saying. It comes across as unsure.

It might not sound like much. You’ve read that giving potential customer specific benefits that offer a solution to their problem is biggest hurdle. But reality is sales depend on how you present your material as to build confidence in you as well as your product.

Confidence sales. There was a time when I was a telemarketing sales manager. I know, but don’t hate me. Though I might have interrupted a few dinners or got you up of couch, I am about to teach you something here.

My job was to teach telemarketing reps how to sell. I would center in on someone that wasn’t making any sales, listen in to them, then after a few calls I would let them listen in as I took one for them. I would mimic their sales pitch, using almost exact same words that they did. But nearly every time I did this I would make a sale on my first call where they had struggled through about thirty presentations without even a nibble.