A Cost Effective Way to Advertise Online . . . Permission E-Mail Marketing

Written by Robin Nobles

We all hate e-mail spam, right? I even haverepparttar coolest software program that will help you combat spam and actually bouncesrepparttar 109592 spam e-mail straight back torepparttar 109593 user. (http://www.mailwasher.net)

However, one thing that we often fail to admit (except in private) isrepparttar 109594 importance of permission e-mail marketing, whererepparttar 109595 members of your mailing list have given you permission to contact them, or where they're past customers of yours. Obviously, these e-mail lists are always opt-out, so if someone chooses not to continue receiving information from you, they can easily get removed fromrepparttar 109596 list.

Many of you know that I write monthly articles for Planet Ocean Publications, which (in my opinion) is one ofrepparttar 109597 best sources for up-to-date information inrepparttar 109598 search engine industry. Their monthly online publication, Search Engine News, is second to none, and if you don't subscribe to it, you're missing out on tips and strategies that could make an amazing difference in your search engine optimization work. For those of you who aren't familiar with Planet Ocean, here's their URL. http://www.searchenginehelp.com/moreinfo/

Stephen Mahaney isrepparttar 109599 editor of Planet Ocean, and he's easily one ofrepparttar 109600 top marketing guru's onrepparttar 109601 Internet. I spent several hours onrepparttar 109602 phone with him recently, and he told me that Time Magazine wrote an article in their November 3 edition that dealt withrepparttar 109603 importance and impact of permission e-mail marketing.

There are a couple of quotes straight fromrepparttar 109604 magazine:

"E-mail marketing is fast, effective and dirt cheap -- a godsend for marketers in an economy that has crunched advertising budgets."

". . .repparttar 109605 humble medium of e-mail is blossoming while flashier forms of Internet advertising are goingrepparttar 109606 way ofrepparttar 109607 Pets.com sock puppet."

"Little wonder that old-line companies like Ford and Procter & Gamble are joining early users of targeted e-mail pitches like Amazon.com and J. Crew."

Can we trust Time Magazine? I do believe we can! They're a highly trusted magazine and have been for years and years. Time is clearly going onrepparttar 109608 record of saying that permission e-mail marketing is one ofrepparttar 109609 most valuable means of making sales onrepparttar 109610 Internet, but only if done properly.

Inrepparttar 109611 words of Stephen Mahaney, "If you have yet to 'correctly' integrate 'permission email marketing' into your online business plan, then you risk being thwarted by your competitors that do. It's just that plain and simple."

So, while spam e-mail should always remain locked tightly in a closet (NEVER to be let out), permission e-mail marketing is a crucial way for you to keep in touch with your customers and those interested in your products or services.

Let's look at five effective permission e-mail marketing strategies, tips that many Webmasters fail to do, and they ultimately lose business because of it.

1. If someone writes for information on your goods or services, save those e-mail addresses! Remember that sales aren't always maderepparttar 109612 first time someone hears of a service or product. One trusted source told me that you have to hear about a product, service, or company at least twenty times before you begin to trust that company enough to do business with them.

2. Set up an online form where people can sign up with their names and e-mail addresses to receive a copy of your monthly or quarterly newsletter or updates to your site, or to ask you questions. Haverepparttar 109613 information go straight into a database that containsrepparttar 109614 e-mail addresses of everyone who has written to you for information. Then, create a newsletter that is not just a sales pitch for your products and services. Offer valuable tips to your potential customers. Giverepparttar 109615 newsletter true value, and those potential customers will begin to look forward to hearing from you. Then, when it's time for them to purchaserepparttar 109616 types of goods or services that you offer, who do you think they'll go to? The company they can trust: you!

10 Tips for E-mail Etiquette

Written by Tim North

E-mail is frequently written quickly and often poorly. The tips that follow should help you to write e-mail that will be well received every time.

1. Pay attention to punctuation, spelling, grammar and capitals.

how ofen do yoo receeve e-mail ritten like this!!!!!

Many e-mail messages contain poor spelling and grammar, incorrect use of capital letters and/or poor punctuation. Such messages look amateurish and inevitably produce a poor impression ofrepparttar sender.

2. Readrepparttar 109591 previous tip again.

Seriously, I can't overstate just how important it is to write well. The standard of contemporary writing is quite poor -- both onrepparttar 109592 Internet and in general use. It's easy to find errors in most written sources. Stand out fromrepparttar 109593 crowd. Write well.

3. Your subject line should be descriptive.

Many people get dozens (or even hundreds) of e-mail messages per day, and with so much of it being spam (i.e. unsolicited sales messages), your message may be deleted unread ifrepparttar 109594 subject line makes it look unimportant or spamish.

Another reason to make your subject clear is to helprepparttar 109595 recipient find it later. Many people archive months -- or even years -- worth of e-mail. A clear subject line will make your message easier to find.

4. Use short paragraphs and leave lines between them.

On-screen text is harder to read than printed text due to its lower resolution. You can make things easier for your readers by using short, clearly separated paragraphs.

You'll notice that all ofrepparttar 109596 paragraphs in this article are fairly short (typically, four or five lines) and are separated by blank lines for clarity. You might also care to indentrepparttar 109597 text onrepparttar 109598 first line of each paragraph.

5. Tidy up all those ">" characters.

When replying to a message (or forwarding it), most e-mail programs put a ">" character in front of each line ofrepparttar 109599 original text, like so:

> This isrepparttar 109600 text ofrepparttar 109601 original > message that you are replying to.

Your reply goes here.

This happens each timerepparttar 109602 message is replied to (or forwarded). The result is that some messages end up with many ">" characters atrepparttar 109603 start of each line. This causesrepparttar 109604 line length to increase, andrepparttar 109605 text can wrap awkwardly and become difficult to read. For example:

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