A Cost Effective Way to Advertise Online. . . A Permission E-Mail Marketing

Written by Robin Nobles

Search engine optimizers often forget who our true audience really is. We get so wrapped up in trying to pleaserepparttar search engines that we forget to focus on our target audience: our users.

What we've got to do is forget aboutrepparttar 127898 search engines and concentrate totally on our customers. I call it . . .

Optimization without optimization . . . focus on your target audience and forgetrepparttar 127899 search engines!

Fact #1:

On-page factors have made a come back, and I'm thrilled. If we've played our cards right and continued to use our tags as we should have, we're right where we need to be now thatrepparttar 127900 major engines are once again consideringrepparttar 127901 contents of META tags when determining relevancy.

Fact #2:

Concentrate on giving your users what they want to see when they visit your site: good quality, well-written, valuable content.

Fact #3:

Focusing on one particular theme/focus on each of your Web pages is crucial torepparttar 127902 success of that page. Don't deviate fromrepparttar 127903 focus of each page, includingrepparttar 127904 outbound/inbound links.

Don't forget to focus on your target audience!

When writing new content for your Web site, focus on your target audience and what they want to see when they visit your site. What type of information are they looking for? What do they want to learn when they visit your site?

If you have an online jewelry store, can you provide information on how to clean silver jewelry? How to polish gold? How to clean diamonds? How to clean fragile opals?

Focus on your target audience! (http://www.searchengineworkshops.com/articles/beyond_keywords .htm)

If you sell antique books online, what about creating informational pages about some ofrepparttar 127905 more famous authors that talk about their lives and their books, with links torepparttar 127906 books you have for sale?

What is the Google Sandbox Effect?

Written by Jakob Jelling

By Jakob Jelling www.sitetube.com

Inrepparttar age of fair competition you may find it hard to believe that a search engine may hinderrepparttar 127897 appearance of a new website. This is what is currently believed to be happening on more web servers today. Some programmers have viewed Google as uncomfortable to rank newer websites until they have proven their viability to exist for more than a period of “x” months. Thusrepparttar 127898 term “Sandbox Effect” applies torepparttar 127899 idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence.

Howeverrepparttar 127900 website is not hindered as much asrepparttar 127901 links that are reciprocated from other users. Newer links that are created are put on a “probationary” status until again they pickup in rank from other matured sites or placed directly by an ad campaign. The idea behindrepparttar 127902 hindrance is to prevent a fast ranking to occur on a new website. The usual holding period seems to be between 90 and 120 days before a site would start obtaining rank from reciprocal or back linking.

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