A Coke And A Smile: Should You Sell An Image?

Written by Donna Monday

“Have a Coke and a Smile”

Did reading that make you feel warm and fuzzy?

Did you imagine yourself as one of those happy people in a Coca Cola ad sharing a cool, refreshing Coke and some laughs with friends?

If so, then you’ve just maderepparttar Coca Cola people a few more dollars. Not directly, but indirectly – through branding.

Branding is image building. You can brand a person (yourself), product (soda), or service (dentist). Many large companies use image branding to keep their name in front of consumers and to create a positive image. They hope that when you’re ready to buy their product, you’ll think of them first.

Branding can be very powerful. Just look at this example:

“Ask for . . .repparttar 145346 little purple pill.”

Now I’m not going to mentionrepparttar 145347 drug company that sellsrepparttar 145348 “little purple pill” but if you’ve seen their commercials, you know how attractive they make these pills seem.

In fact, they’ve done such a good job of branding this drug that people are going into their doctor’s office asking for it – whether they need it or not!

Most small entrepreneurs need to “direct market” their products, meaning they must use their small advertising budgets to “sell directly” torepparttar 145349 consumer. They don’t do image branding because it’s seen as a luxury they can’t afford. But is it?

$1,458,92 in 18 days with AdSense?

Written by Codrut Turcanu

I hadrepparttar privilege to interview a regular guy (not a well-known 'Guru') who claims making more than $200 a day with Google AdSense Program.

Here's an excerpt fromrepparttar 145162 interview I did for my upcoming eBook - 'AdSense Confessions' - read it and try to apply what you learn iniside, it should make a difference in your AdSense income and profits.

--- Can you tell us a little bit about yourself? ---

My name is John Tulus. I was born in October of 1966 in Córdoba, Argentina, South America.

--- How did you get started to make money onrepparttar 145163 Internet? ---

I started with small projects like web sites for friends.

After some time of developing web sites for others, I knew it was time to start to work onrepparttar 145164 ideas for developing my own site, my own online company. I put all my ideas together, combined them withrepparttar 145165 experience I had achieved developing web sites for others, and put in motionrepparttar 145166 creation of my site. Oncerepparttar 145167 site was up and running, all I had to do was start generating traffic and wait forrepparttar 145168 money to roll in. I rememberrepparttar 145169 first cheque I received... what a rush!! $29. That motivated me to keep on withrepparttar 145170 project ofrepparttar 145171 life that I desired.

--- Do you prefer AdSense over Affiliate Programs promotion? ---

Yes, I prefer Google Adsense over any other affiliate program because it has Google guarantee. Thousands of websites are now applying Adsense to their sites. Not only do you haverepparttar 145172 Google guarantee, but visitors to your web site may also see it as havingrepparttar 145173 Google "seal of confidence". In a certain way, having Adsense on your site shows visitors that your site has been approved by Google.

Nevertheless, having Adsense on your site doesn´t mean that you can´t have other affiliate programs combined with it. You can actually have as many programs as you want, but I prefer Adsense specially becauserepparttar 145174 conversion rate to money is much faster with Adsense.

No other affiliate program converts clicks to money as fast as Google Adsense.

With Google Adsense I may need just 10 optimized clicks to earn $20. By optimized, I mean clicks on a page that has keywords that payrepparttar 145175 most in Adsense. With other affiliate programs I need at least 200 visits to an optimized site with related content and optimized traffic to earnrepparttar 145176 same amount of money.

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