With sales promotions being an everyday part of life, many shoppers are starting to become desensitised to value of "sales". Here's a unique type of "sale" that not only significantly increases your sales figures, it also enables you to maximise repeat trade.
If you have stock to clear or are about to introduce a new range, a "Customer-only Closed Door Event" delivers an outstanding opportunity to cement your relationship with your customers and bump up your sales figures in process.
A few years ago I attended one such "Closed Door" event put on by a swimwear retailer at Pacific Fair on Gold Coast. The free gift was a pair of bike shorts.
It was a Monday night so most shops were closed yet shopping centre was absolutely packed with people who were all there to attend "closed door sale". There were queues leading out into car park ... imagine that, people queuing up just to get into store. They weren't just taking their nibblies and their free gift and leaving, they were buying up and buying up big time. It was extraordinary.
Here's another example ...
One of our customers, a furniture importer was having a clearance sale of a range of unusual pieces that didn't match her usual collection, and instead of offering furniture to public, she ran a closed door event where she sent out invitations to 50 people. As a gift for attending, she gave guests picture frames that she had picked up for a song. All up, 57 people visited and she sold entire collection.
Here's a summary of how your "closed door event" can work ...
Build a mailing list of customers and when timing is right, send a beautifully printed invitation inviting them to a very special "closed door event" where they'll be treated to nibblies and champagne and see a preview of your exciting new range.