There are more than 105 million of them in United States. Worldwide, there could be at least 250 million of them. Them, according to statistics from Nielsen/Net Ratings service, is number of active Web surfers. 250 million in whole world? The figure is more than populations of Canada, Australia, Great Britain, and a few non-English speaking countries combined. That’s a lot of them!
With so many active surfers around, you would think Webmasters and site owners have an easy time attracting them. Actually, they face an uphill battle to bring visitors and, more importantly, consumers to their Web sites. And a Web site without traffic is like a store built in middle of desert. You could have greatest products and most attractive Web design around, but they’re worthless if no one visits them.
There is one way, however, to turn your Web site into an oasis of business, a way to drive as much traffic to your site as your server can handle: a classified ad.
More on that later. First, all Web builders and site owners should know basic and time-tested ways to attract traffic to their Web site. The key to all of these methods is to attract right Web surfers. You want what experts call “targeted visitors,” or people who are actually interested in what you’re selling. To guarantee that this happens, you should follow this checklist of Web traffic golden rules:
Step 1: Optimize your Web pages. Webmasters in know take time to set their meta tags. These tags, or codes, are hidden keywords in Web page that tell search engines like Google and Yahoo exactly what your site is all about. A meta tag, for instance, could be “designer handbags,” “sporting equipment,” or whatever else you happen to be selling. These keywords tell search engine to direct all handbag or sports shoppers to your site.
Step 2: List your site with every search engine out there. For this step, you simply need to surf over to Google, AltaVista, Yahoo, MSN, and other search engines. Click onto their customer service page, where they allow Web builders and site owners to manually submit their site addresses.
Step 3. Spice up your site with interactive features. With articles, newsletters, offers, promotions, and discounts, you give your targeted visitors a reason to stay at your site once they find it. More importantly, you give them reasons to come back and tell their friends about site. Word of mouth is one of best, and cheapest, forms of advertising on planet.