For those of us who operate Internet home businesses, 'cyberspace' is so convenient that it's easy to forget that people still exist out there in 'real world'. Part 3 of our 'checklist' series on promoting your online business provides you with a few tips on how to reach your audience offline.
[ Note: Parts 1 and 2 are available online at: * http://onlinebusinessbasics.com/articles/checklist1.html * http://onlinebusinessbasics.com/articles/checklist2.html ]
PART 3: Marketing Techniques for 'Real World'
1. Business cards. Leave a few in local library or with other local businesses where prospects gather (with permission, of course); include a card in your postal mail; tack up a card on bulletin board at your grocery store, etc. One place that offers quality, professional business cards at reasonable prices is ExtraValue.com, http://www.extravalue.com/ . On a tight budget? Go to VistaPrint for free trial cards: http://www.vistaprint.com/ .
2. Direct mail. Flyers, brochures, catalogs, coupons.... there are all sorts of things you can send through mail. Need help? Freelancers can create pretty much any type of direct mail promotional items for you at competitive rates. Try http://buildyourhomebiz.com/rd/gethelp.html .
3. Use your car! How much time do you spend driving (or, unfortunately, sitting stuck in traffic)? Take advantage of this opportunity by placing your URL on your car for everyone to see. Web Decals offers custom-printed decals that quickly and easily attach to your car's windshield: http://buildyourhomebiz.com/rd/webdecal.html
It's also a good idea to keep a few business cards, brochures, flyers, or other information in your car that you can give out to people who stop to inquire about your business.
4. Newspaper advertising. Keep in mind that classified ads are usually extremely short; you'll need a punchy, compelling ad that fits into just a few lines. Nationwide Newspapers offers classified advertising in over 8000 newspapers across United States: http://www.nationwideadvertising.com/ U.S. Media Inc., http://www.usmediainc.com/ , specializes in many types of 'offline' advertising, including newspapers, radio, TV, magazines, and more.
5. Get to 'heart' of your audience by advertising in a quality magazine with loyal readers. U.S. Media Inc. lists a wide variety of trade and consumer magazines and publications. Contact their reps for more information: http://www.usmediainc.com/