Off - line Promotion: A Beginner's Checklist to Promoting an Online Business (Part 3)

A Beginner's Checklist to Promoting an Online Business (Part 3)

Written by Angela Wu

For those of us who operate Internet home businesses, 'cyberspace' is so convenient that it's easy to forget that people still exist out there in repparttar

'real world'. Part 3 of our 'checklist' series on promoting your online business provides you with a few tips on how to reach your audience offline.

[ Note: Parts 1 and 2 are available online at: * http://onlinebusinessbasics.com/articles/checklist1.html * http://onlinebusinessbasics.com/articles/checklist2.html ]

PART 3: Marketing Techniques for repparttar 124465 'Real World'

1. Business cards. Leave a few in repparttar 124466 local library or with other local businesses where prospects gather (with permission, of course); include a card in your postal mail; tack up a card on repparttar 124467 bulletin board at your grocery store, etc. One place that offers quality, professional business cards at reasonable prices is ExtraValue.com, http://www.extravalue.com/ . On a tight budget? Go to VistaPrint for free trial cards: http://www.vistaprint.com/ .

2. Direct mail. Flyers, brochures, catalogs, coupons.... there are all sorts of things you can send through repparttar 124468 mail. Need help? Freelancers can create pretty much any type of direct mail promotional items for you at competitive rates. Try http://buildyourhomebiz.com/rd/gethelp.html .

3. Use your car! How much time do you spend driving (or, unfortunately, sitting stuck in traffic)? Take advantage of this opportunity by placing your URL on your car for everyone to see. Web Decals offers custom-printed decals that quickly and easily attach to your car's windshield: http://buildyourhomebiz.com/rd/webdecal.html

It's also a good idea to keep a few business cards, brochures, flyers, or other information in your car that you can give out to people who stop to inquire about your business.

4. Newspaper advertising. Keep in mind that classified ads are usually extremely short; you'll need a punchy, compelling ad that fits into just a few lines. Nationwide Newspapers offers classified advertising in over 8000 newspapers across repparttar 124469 United States: http://www.nationwideadvertising.com/ U.S. Media Inc., http://www.usmediainc.com/ , specializes in many types of 'offline' advertising, including newspapers, radio, TV, magazines, and more.

5. Get to repparttar 124470 'heart' of your audience by advertising in a quality magazine with loyal readers. U.S. Media Inc. lists a wide variety of trade and consumer magazines and publications. Contact their reps for more information: http://www.usmediainc.com/

How to Be Remembered

Written by Kevin Nunley

If a prospect says "who are you?" when they see you, you're in trouble. If you aren't a memorable salesperson, then your company isn't going to stand out in repparttar

prospect's mind either. Here are some strategies on how to be remembered.

Remember special events. You could send a birthday card to a person who has never bought something from you. Who knows? You might be repparttar 124464 only person who remembered their birthday and they'll sign a contract with you repparttar 124465 next day.

Make sure that your thank you notes are handwritten. This is especially important today in this computerized world. You can also fax or send a cartoon or article that applies to your prospect.

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