A 4-Step System for Uncovering Hot Niche Marketsby James Allen
Whether you are an affiliate marketer, a website designer or you make your living creating and marketing infoproducts such as ebooks, discovering profitable niche markets to exploit is probably at
top of your "to-do" list. The following is a four-step system you can apply anytime you need to find a new niche audience to target and profit from.
1. Initial Brainstorming
This first step is best approached with a very open mind and a notebook and pen handy. The idea is to seek topics that are outside your current realm of knowledge. One of best ways to do this is by reading blogs.
Bloggers come from every walk of life, and you will find blogs with information on almost any niche topic imaginable. Best of all, bloggers provide fresh, timely information.
Start spending some time reading some random blogs. A good starting place would be at blog directories such as Blogdex - http://www.blogdex.net . As you are reading, you'll discover many different topics being discussed. Many of these you may have never heard of before. Start writing these down.
Example: You found yourself reading a blog post that described blogger's recent experience at a demolition derby. Maybe you don't know much yourself about this niche, so you add "demolition derby" to your list.
2. Keyword Research
Once you have a list of several possible niches, next step is to find out what keywords and keyword phrases people are using to search for this and related information via major search engines. Good Keywords - http://www.goodkeywords.com for example, is a free Windows software you can download that will help you do just this. With this program, you can type-in a topic from your list and software will begin to uncover many related keyword phrases being actively searched for.
It takes time to get hang of this software, but once you master it you will be able to generate large and valuable keyword lists. After you uncover at least a few dozen related keyword phrases, save your list and move onto next step. If you are not able to uncover many related keyword phrases, chances are there is not much potential here and you should start over with another topic from step one.
Example: Using Good Keywords or a similar tool, you enter term "demolition derby". You soon have a large list of related keyword phrases people have been using to search for information on this topic, such as "demolition derby video" and "demolition derby car for sale".
3. Secondary Idea Creation
Read through keyword list you generated. Some of your keyword phrases are going to give you ideas for other target audiences you may want to explore in future. Take some time now to write these new ideas down while they are still fresh in your mind. Save this information for later reference. You can never have enough fresh ideas to explore when trying to uncover under-exploited niche markets.
