A $40 Million Dollar Little Known Referral Strategy

Written by David Frey


Copyright 2005 David Frey

Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?

Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy. I often go to Taco Bell to have lunch and read a book. I noticed a little flyer next to their cash register.

A few days later I stopped in with my family to get a frozen yogurt and right next torepparttar cash register wasrepparttar 140991 same flyer.

The next day, I took my family to our favorite buffet restaurant and low and behold, there was a stack of Car Spa flyers.

I then started askingrepparttar 140992 people at these locations whatrepparttar 140993 deal was withrepparttar 140994 Car Spa flyer that they had next to their cash register and they all said that some old guy comes around every week and replinishes their stack.

I asked them, "Do you have some type of reciprocal arrangement with Car Spa?" They all said, "No...they asked if they could put their flyers there as a gift to our guests and we said sure."

Here's a copy ofrepparttar 140995 referral flyer that Car Spa uses to drive traffic. http://www.marketingbestpractices.com/temp/car_spa.pdf

Pretty simple. Noticerepparttar 140996 48 hour guarantee.

______________________________

They're All Overrepparttar 140997 Place! ______________________________

Before you knew it, I started noticing their little discount flyers ALL OVER THE PLACE.

Conflict behavior in an organisation

Written by amarendra bhushan


Conflicts are inevitable in one's organizational life and personal life. Probably,repparttar executive starts his work-day with a conflict and endsrepparttar 140990 day with another conflict. He is fortunate if he does not carry a conflict home, but more often, he does, torepparttar 140991 chagrin of his spouse, his children and himself.

I. Potential Antagonism The first stage isrepparttar 140992 presence of antecedent conditions that create opportunities for conflict to arise.

II. Cognition & personalization The antecedent conditions must be perceived as threatening if conflict is to develop. The situation may be ignored if it is seen as minimally threatening. III. Conflictive & Conflict

III. Management Behavior Manifest behavior isrepparttar 140993 action resulting from perceived &/or felt conflict. At this stage, a conscious attempt is made by one party to blockrepparttar 140994 goal achievement ofrepparttar 140995 other party. Such behavior may range from subtle, indirect & highly controlled forms of interference to more open forms of aggressive behavior like strikes, riots & war.

IV. Aftermath The interplay between different forms of overt conflict behavior & conflict handling strategies of stimulation or resolution influencerepparttar 140996 consequences. These consequences (in terms of performance ofrepparttar 140997 group ,repparttar 140998 level of satisfaction & quality of relationship inrepparttar 140999 involved parties, change of parties, change of structure & policies , etc. )In turn influencerepparttar 141000 antecedent conditions & probability of future conflict. Sometimes,repparttar 141001 aftermath sowsrepparttar 141002 seeds of yet another conflict episode in which caserepparttar 141003 entire process is repeated.

IMPACT OF CONFLICTS

As we know conflict may occur between two individuals, as inrepparttar 141004 case of superior vs. subordinate, between two HODs, etc. Groups may be drawn into conflict with each other onrepparttar 141005 basis of performance, importance to a particular group and in generalrepparttar 141006 union- management rivalries. Conflict can also occur within an individual as in situations of dilemma of choice, vividly characterized by phrases such as ‘betweenrepparttar 141007 devil andrepparttar 141008 deep blue sea’ or ‘caught onrepparttar 141009 horns of a dilemma’. For example, a personnel manager may be quite undecided about how to deal withrepparttar 141010 conflict (with workers, union) that is likely to result in work stoppage &loss in productivity.

While analyzingrepparttar 141011 impact of conflicts in any organization we will deal separatelyrepparttar 141012 two types of conflicts i.e. interpersonal conflicts and inter-group conflicts. First we will discuss interpersonal conflicts.

The general assumption is that conflict tends to have negative consequences for bothrepparttar 141013 individual andrepparttar 141014 organization. For example, imagine yourself in an intense conflict situation. Examine your state of mind. You are tense, uneasy, extremely anxious & probably unable to concentrate on your work. Naturally in such situations, your performance is adversely affected. Decisions made may not be appropriate. Occasionally, they might even be unrealistic or irrational. Thus, conflicts tend to impair one’s efficiency.

Sometimes, conflict is also observed to give rise to certain maladjusted behaviors in individuals trying to cope with it. These include alcoholism, drug abuse, excessive smoking, under eating or overeating and extremely aggressive or submissive behavior.

Apart fromrepparttar 141015 above psychological & behavioral consequences, conflict has also certain physiological consequences (more so under intense conflict situations) in that, certain changes take place withinrepparttar 141016 physiological system which are often ignored or unnoticed. Some ofrepparttar 141017 changes that occur withinrepparttar 141018 system are:

- More adrenalin & nor adrenalin are shot intorepparttar 141019 blood & continuerepparttar 141020 state of arousal & excitation;

- Speed-up ofrepparttar 141021 heart beat & increase in blood pressure;

- More of hydrochloric acid is secreted intorepparttar 141022 stomach.

Hence, it may be understood that conflict not only affects an individual’s performance, but also gives rise to psychosomatic disturbances, which underminerepparttar 141023 health ofrepparttar 141024 individual.

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