ANOTHER 10 QUOTABLE QUOTES TO ADD PUNCH TO YOUR EZINE, NEWSLETTER OR WEBSITEWritten by Noel Peebles
1. Opportunities “In 20 years from now people will look back and wish that they could have started a business, invested money, bought shares or property during early years of new century, when there were so many new opportunities.” Noel Peebles, Author “Sell Your Business The Easy Way” http://www.instantsellbusiness.com 2. Marketing And Innovation “The only purpose of a business is to bring in a customer; and there are really only two ways to do it - through marketing or innovation.” Noel Peebles, Author “Sell Your Business The Easy Way” http://www.instantsellbusiness.com 3. Work “I haven't worked for years. It's not that I've retired, it's just that I love what I'm doing. My definition of work - anything I'm doing when I'd rather be doing something else.” Noel Peebles, Author “Sell Your Business The Easy Way” http://www.instantsellbusiness.com 4. Work “Most formal schooling prepares us to work for others. If we are good at following school rules and what teacher says, then we will probably do okay in job world too.” Noel Peebles, Author “Sell Your Business The Easy Way” http://www.instantsellbusiness.com 5. Price Perception (a) “The key to making sale is to communicate VALUE! Do it so strongly... that price seems reasonable in relation to product or service you're offering.” Noel Peebles, Author “Sell Your Business The Easy Way” http://www.instantsellbusiness.com 6. Price Perception (b) “A customer perception of what is a 'reasonable price' is more important than what you want to charge for your product or service. And
| | Checking Your Message - Effective Web CopyWritten by Tom Neuman
Dale Carnegie said, "Talk in terms of other man's interests." Writing effective web copy begins with a clear understanding of goals and objectives of your internet strategy. Are you trying to persuade visitor to buy something? Are you trying to get them to sign up for your newsletter? Perhaps you want them to join your organization or simply learn more about your service so that they will call your 800 number. The common theme with all of these web strategies is that you are trying to get someone you have never met and can't see to take a step toward building a relationship with you or your organization. Typical website copy uses a great deal of prime real estate telling web audience how wonderful organization is. Imagine going to a party and meeting someone who talks endlessly about himself. He talks about his job, his family, his interests. How long will you stand there and listen before politely excusing yourself? Now imagine party guest who seems more interested in you- your family, your job, your interests. Wouldn't you react more favorably? It's very similar on Internet. It is very tempting to write web copy that is focused on your company. Your first thought is probably something like, "I have to tell them who I am. They don't know anything about me." In reality, they don't care! (At least not in first few seconds). Most web users are on a mission to find as much information as quickly as possible about product or service they need because they want to make a decision. If they find your page, they first thing they want to know - even before bothering with anything else - is how they will benefit from buying (subscribing, calling, joining). You need to answer that question clearly and concisely within seconds or you will lose that visitor (maybe forever). If you can't cut through selfish copy, clutter, fancy graphics, and communicate value you offer that nobody else offers, they will go somewhere else- and likely never come back.
|
