For a change, my article headline doesn’t have some sarcastic undertone or alternative meaning! I haven’t utilised some delicious pun to demonstrate a point, this time. This article is actually about what you might look for to determine a worthwhile ebook from tons of absolute crud that abound online.
In first place, of course, headline says it plain and simple. Don’t judge an ebook by its cover…literally. There is some really wonderful ‘cover creation’ software that can be got for very little. It’s good news for ebook publisher but it also means that most useless and least valuable piece of rubbish can look like a million dollars in promo’.
Generally speaking, when it comes to ebooks on Internet, most people, especially those who would be exposed to this article, are going to be presented more often than not with non-fiction, that is, guides, tutorials and instructionals about marketing and home business or ‘how to…’ type titles.
There are many such titles available and some are quite worthwhile and of value, especially to people just beginning on their ‘online business adventure’. I am referring to these sorts of ebooks, rather than novels, which are a completely different animal and are purchased for entirely different reasons.
The ebook ‘litmus test’ is two-fold as far as I am concerned. If an author or publisher is truly confident that an ebook is worth what they ask, they will feature two important things:
The first is a ‘glimpse’ of some sort, whether it is a sample of ebook for download, or a few screenshots of pages, so that prospective buyers can see, prior to buying, type of information being imparted, look and style of ebook and features with which it is sold. This can be a bit of a dilemma for some, as there is often question of how much to ‘give away’, but anyone serious about their ebook and what it offers, will find a medium. Even when it’s not much, it’s something - that is, they’re happy for you to see something BEFORE you buy.
The second is a ‘money back’ guarantee. The Internet has given us instant access to information in many forms, including ebook. This instant access has made it necessary for people to pay ‘up front’ for information that bears a charge. The mechanisms for this access, likes of [b]Clickbank[/b], have such transactions down to a fine art. They also have a built-in safety net in form of their ’90 day money back guarantee’.
If you buy an ebook (or software) through Clickbank and simply change your mind, your credit card WILL be credited without question. Some authors and publishers sell directly, rather than use services of such a facility. Some offer a similar guarantee however, some people have discovered to their chagrin, that a guarantee from just anyone is not much good.