Only 24% of marketing professionals surveyed said they usually or always test their marketing communications tactics before rolling them out.

The survey was completed by 280 of 940 subscribers who received and read a special edition of enewsletter Sales Lead Report.

When asked if they test marketing communications tactics before rolling them out:

Less than 5% (4.5%) said they always test; Less than 20% (19.5%) said they usually test; 27% reported they occasionally test; Nearly 34% (33.7%) said they seldom test; 15% (15.2%) said they never test.

In other words, nearly half of survey participants (48.9%) said that they seldom or never test marketing communications tactics before rolling out their campaigns.

When asked about reasons for not testing:

Today I would like to provide you with a new perspective and new insights to help you define effective marketing strategies and tactics that will insure growth of your online business.

First of all, let's take a look at meaning of word "metamorphosis" and how it can possibly be of interest to marketing.

Metamorphosis: Noun (plural metamorphoses - say metuh´mawfuhseez) … “the change of form, structure, or substance, as transformation; structural or functional modification of a plant organ or structure during its development.”

Applied to marketing, this does clearly suggest a process by which we can possibly transform ourselves and adapt to an ever-changing and complex environment or marketplace with clear intent to become and remain successful.

It's all about our personal growth and our ability to react to multiple challenges of life in general and modern world in particular.

In a way, I am tempted to say it's all about metamorphosis of marketing tadpoles into leaping frogs!

Identifying and aligning all pieces of this complex puzzle takes time, quite a bit of thinking and determination. It also requires that we constantly reconsider our approach and refine our strategies. Transforming ourselves has been a necessity since dawn of humanity and it is not any different in modern world: if we want to stay in business, we have to evolve.

Let's keep in mind that it is us who have to adapt to environment or marketplace and not other way around.

This is a hard fact, it cannot be argued upon: no one can expect to win at any game without first knowing rules and principles.