AFFILIATE PROGRAM AS IT SHOULD BE------------------------------------------------------------ copyright (c) Pavel Lenshin ------------------------------------------------------------
Every off- or online business has a target of growing its market share. Under all other equal conditions
percent of market, occupied by a company, means certain level of recognition, brand, exposure and, therefore, sales and income.
For small business owner a shift from 0.01% internet market share to 0.04% may result in tremendous four times income growth, problem is in limits of resources this particular owner has access to. Usually they are weak enough to allow such expansion at their own cost.
Help may come from two massive marketing instruments: - viral marketing; - business partnership based on outsourcing necessary resources.
Today we are going to speak about latter instrument of gaining exposure you deserve.
Business partnership is an agreement between two or more legal entities to cooperate together in order to reach mutually beneficial results. By extrapolating such statement into a framework of gaining market exposure, we can narrow this meaning down by focusing on uniting promotional efforts for reaching mutually beneficial results.
In practice owner of affiliate program with aim of gaining extensive market exposure attracts fellow marketers to promote owner's(s') product(s) for a reward usually in form of commission from retail price per sale. A commission for popular info products may vary from 5% to 70%.
Promotional materials (like, endorsement letters, reviews and articles) can greatly assist your partners in promoting your product as highly effective pre-selling tools.
The dilemma of joining affiliate programs
The most common mistake beginners do is registering with all possible and impossible affiliate programs they see in hope to promote them all and collect all money they were promised to get on page of respective affiliate program owners.
In dominating majority of cases they end up with wasted time and money. The reason is simple, they don't have necessary resource - a database of consumers, subscribers, business partners - people who may be interested in such type of offers. Instead, those newcomers decide to start their online businesses by promoting other people's products, what is extremely hard, because you will build client database and credibility for company products of which you promote, not for yourself. The only thing you can do is to grow subscription database, unfortunately, most valuable asset - loyal clients - won't be accessible in any case.
