ADVERTISE!

Written by Barbara J. Kenzik


ADVERTISE!

Early to bed, Early to rise, Work like crazy, and ADVERTISE!

Do you know what happens when you don't advertise? NOTHING!

With so many kinds of advertising available, how do you know which method fits you and your product? Advertising falls into four basic categories, as follows:

1. Tell People! Simple isn't it. But so many people don't tell people about their product or business. Print advertising is stillrepparttar most popular form, withrepparttar 100848 internet not far behind. But remember - running an ad once is just a waste of money. It takes anywhere from 4 to 7 publications before an ad registers withrepparttar 100849 public.

A Corporoate Facelift with Sound Bytes

Written by R.J. Paradee


A Corporate Facelift With Sound Bytes

By R.J. Paradee, President First Impression Inc. and MediaRight Studios

If Baby Boomers can get botox and tummy tucks, then why don’t companies receive facelifts to improve their image as well? The telephone isrepparttar lifeblood of any business. Use it respectfully. Don’t leave your clients on-hold to listen to radio static or elevator music. With digital recording and delivery of sound files, professional production of on-hold advertising is both economical and necessary for a positive image. That’s right – it’s imperative thatrepparttar 100847 first impression a client receives of your business (even though they may never visit) is how they’re treated onrepparttar 100848 telephone. How many times have you called a business to hear “Thank you for calling ABC Dental Office please hold” before you can get a word in edge-wise.” In many cases , what they have on-hold is your first impression of that company.

Music Selection Should be Appealing Atrepparttar 100849 very least, make certain on-hold music is a decent selection, and that you have permission to broadcastrepparttar 100850 music to on-hold callers. After allrepparttar 100851 music chosen is a direct reflection of your business. If you don’t get your licensed music from an On-Hold Message provider, you may obtain permission to play certain music on-hold from ASCAP, BMI, or SESAC,repparttar 100852 three large performing rights organizations.

Develop Content That Sells Products and Services Customers who are on-hold are essentially a captive audience. If you want on-hold time to turn into sales, consider hiring a professional producer to mix radio style commercials with licensed music. The copy should be specifically written to cross-sell your products and services. AT&T studies show that people will stay on-hold longer if they hear messages about your company duringrepparttar 100853 waiting period. Do not rely onrepparttar 100854 “please hold for personal assistance to your call, or thank you for your patience while on hold” type of messages. I believe these type of messages hurt you more than help you.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use