Having a website is one form of marketing for your business that just keeps on giving! But how do you know if you need a website?
Well, with amount of information that is available with just a few keystrokes or clicks of mouse, why wouldn't you want your business' information to be included?
More and more people and businesses use Internet to find information. Whether it is locally or internationally, Internet is one place where they are likely to find what they are looking for. Unless, of course, they are looking for you or your product and you don't have a site.
Having a website allows your business to advertise 24 hours a day, seven days a week and it is available whenever someone is in need of information on your product or services. The elements you include on your website are a determining factor for how successful a marketing device it will be for you.
For personal websites, you can include everything that your heart desires. You can have a site that shows off your favorite cat or a site that includes everything you ever wanted to know about Limburger cheese. The subject choices are unlimited.
However, a business site should be more refined. Get to point and provide a wealth of information about your product or service. But, ensure that you leave a little to imagination. Inspire them to WANT to contact you for a little for more information, and then make sale!
And, on that note, make sure your contact information is readily available on your site. There is nothing worse than peaking your site visitor's interest and then making them search for a means to contact you. Believe me, many people will simply give up if they can't find what they are looking for and go on to another site in hopes of an easier route.
Navigation is another key element. Getting around your site should be straightforward and painless for your visitors. Provide links from each page to all your key pages. Some sites can become quite large, so links from every page to every page would make site quite crowded and monotonous. But, make sure you don't leave your visitor at a dead end.