When I was a little girl, I used to love to play "name cloud." I bet you played this too. I remember lying on my back in yard and watching as clouds passed overhead. As wind blew clouds across sky, clouds would change shape. It was more fun to play with someone else, because two people could look at same cloud and see something different.
Look, a three-headed dragon just floated by. No, now it's a cow with a really big hump on back. Wait, it's now a celery stalk racing across sky. Oh, no. The cloud is gone. What fun it was.
OK, I will admit that I played this game earlier this week while watching out my office window. Clouds came, and clouds went. All while wind was blowing across my viewing screen, they shape-shifted. And then I noticed tree.
The same wind that was blowing on clouds and causing them to shape-shift was just merely bending branches of tree. The tree bent with wind, but it still remained a tree. The tree didn't shape-shift, nor did it fade away. It remained true, strong, and straight because it had a good root system holding it up.
The cloud is a cloud because it was created that way, and tree was created to be a tree. But you as a business owner can choose how you are going to do business. Are you going to be a shape-shifter like cloud, or are you going to remain rooted like tree?