9 tips to help you write more powerful emails

Written by Suzan St Maur


Writing emails seems so easy and quick, anyone can do it without giving it a second thought. But by rushing it carelessly, are you wasting a useful opportunity to promote yourself and your business? Professional business writer Suzan St Maur shares her top tips on how to make your emails much more powerful...

1. Makerepparttar effort to learn aboutrepparttar 103165 etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books aboutrepparttar 103166 internet which will tell yourepparttar 103167 basics. I know it might seem a bit precious to attach so much importance to social niceties whenrepparttar 103168 internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those...

2. Never send and preferably don't even try to write an email if you're angry, upset, drunk, or otherwise not in total control. If you have a heated conversation with someone onrepparttar 103169 telephone you can sometimes fudge things over. But with emails, once you hit "send" whatever you've written is there, carved in tablets of stone, for as long asrepparttar 103170 recipient wants to glare at it. The old adage about "counting to ten" before responding couldn't be more true here. Only send angry emails if you can handle, or really don't care about,repparttar 103171 recipient's resultant feelings!

3. One thing that you may not think of is that it can be useful to consider carefullyrepparttar 103172 time you send your emails. To begin with it's always a good idea to avoid sending emails that coincide withrepparttar 103173 Monday morning rush and Friday afternoon lethargy. In addition, I've occasionally found that emails sent to companies overrepparttar 103174 weekend end up getting lost in cyberspace. And on a rather more subtle level, if your recipients see that you're sending emails on a Sunday morning or late at night, they may feel they can interrupt you for a business talk atrepparttar 103175 same times. Although you may think it's cool to impress a client that you work all hours, your partner won't whenrepparttar 103176 same client calls you onrepparttar 103177 phone at midnight.

4. Because almost everyone at some time or another has been infected with a computer virus, people are understandably wary of attachments. I never send attachments to anyone I don't know very well, and equally never open attachments unless they're from people I know well. And then, some contemporary viruses and worms clone themselves on to genuine email names and addresses, so even an email purporting to be from someone you know might just be infected. When in doubt append text torepparttar 103178 body of your email message, or contactrepparttar 103179 recipient beforehand and make sure they're happy to receive it as an attachment.

How to use humor successfully in your business communications

Written by Suzan St Maur


For generations people have been saying that laughter is good medicine. And nowrepparttar scientists have taken an interest it turns out great-grandma was right. The boffins have discovered that laughter releases helpful goodies inrepparttar 103164 body which boost your immune system.

In factrepparttar 103165 therapeutic benefits of laughter are now being harnessed by academia andrepparttar 103166 business community into laughter workshops and other formalized chuckle sessions. Getrepparttar 103167 workers laughing and you raise productivity, so it seems.

However it is extremely easy to get humor wrong. And a joke that’s sent to someone who doesn’t seerepparttar 103168 funny side will create more ill health through raised blood pressure than a few laughs could ever cure.

So what’srepparttar 103169 answer? How do we harness humor and make it work for us, not against us?

People often say thatrepparttar 103170 internet’s international nature makes it an unsuitable environment for humor for fear of it not translating across national boundaries – and inadvertently causing offense. But there are a couple of simple rules which – although not universal panaceas that always work – can help you use humor without risk.

Use humor about situations, not people. If you think about it,repparttar 103171 butt of many jokes and other humor is a person or group of people, so it’s hardly surprising that offense is caused. The more extreme types are obvious - mother-in-law jokes, blonde jokes, women jokes, men jokes – but there are many more subtle ones too.

Then there arerepparttar 103172 nationality gags. I remember in one year hearing exactlyrepparttar 103173 same joke (in three different languages) told by an American aboutrepparttar 103174 Polish, by a Canadian about Newfoundlanders, by a French person about Belgians, by a French-speaking Belgian aboutrepparttar 103175 Flemish, and by a Flemish person aboutrepparttar 103176 Dutch.

Obviously most humor is going to involve people in one way or another. But as long asrepparttar 103177 butt ofrepparttar 103178 joke is a situation or set of circumstances, notrepparttar 103179 people, you’re far less likely to upset anyone. And there is an added advantage here.

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