1) Content is king

That’s true. You have to provide unique content to distinguish your publication among others. Your readers in order to click your links they have to read your resources first. If they don’t they will leave.

2) Do not recycle.

This is easy way for most ezine publishers but leads to nowhere. Using same articles you can find to hundreds of other ezines is not key to success. You have to write your own. You must use your personality on publication. Don’t forget that each person in this world is unique. So are you. You have to use yourself, your character to stand out of crowd.

3) Patience

Do not expect to start an ezine and have profits in 15 days. It won’t happen. You have to gain your reader’s trust. This does not happen in a month. You have to be patient .You must give it a try from 6 to 12 months and see where it’s going.

4) Recommend NOT sell.

That’s one of biggest mistakes ezine publishers do. They focus on selling but not on content and they don’t recommend. You have to recommend resources you tested by yourself and guarantee for them. If you recommend something that is a scam your credibility is going to vanish. And then your ezine’s profit potential too.

First of all, you can't just assume that people will read what you post. And second, they aren't necessarily people you want reading your advertisement. Here's what you can do to make sure *right* people are actually *reading* your post.

The first thing you need to do is get people to open your message. Until they open it, all they know about it is what title says. The title has to draw them in.

---------- Let me pause for a moment to clarify a couple of things. There are typically two types of forums. Some will list every person's message in a list on page. And messages will be grouped together as threads (a thread is a topic). In this case, each person can put a unique title on their message. An example of this is at http://www.dave-brown.com/howtoforum.html

The second type of forum you'll see will only list different threads, but not individual messages within each thread. In this case, whoever started thread decided on title, and that's what everyone sees. An example of this is any of forums listed at http://associateprograms.com/discus

What I'm about to say regarding titles is only relevant to first type of forum. ----------

Make sure that title of your message is going to make people want to read it. The default title is usually just original title preceded by "Re:". Don't use that. Give your message an original title.

But just using an original title is not enough. It needs to make people want more. You don't need to hype it up. You just need to make it interesting. Here are some examples:

The best one I've found Just be careful about... Two things you should know

These are examples of titles you might use if you were responding to someone else's post. Your message would then make a comment on original post. So title of original message would lead into yours.