9 Ways to Keep Google Happy

Written by Rick Hendershot

by Rick Hendershot, Marketing Bites

A recent Google patent application hasrepparttar SEO community buzzing. At a bare minimum this document revealsrepparttar 143204 direction Google is taking its future search criteria. Changes inrepparttar 143205 way Google will be evaluating pages for search rankings are intended to address two major problems:

- Search engine spam, and - Ensuring that "fresh" documents score higher than "stale" ones

Here is a summary of some ofrepparttar 143206 general principles outlined inrepparttar 143207 document. Most SEO specialists agree these are reasonable principles, and it is only a matter of time before they are adopted.

1. Anchor text of links is still very important. Focus on your anchor text. It should contain your most important keyword.

2. Google expects that anchor texts will vary. A lot of identical anchor text suggests an "unnatural" linking pattern. Anchor texts should vary, but contain related phrases.

3. Google will record when specific links were first discovered, and watch how they change over time. Links with a long life span are considered more valuable than links with a short life span. This adds support torepparttar 143208 link delay theory -- that links do not start "counting" until they have been in place for a few months. So get working on those links right now, but don't expect immediate gratification from Google.

4. If a new website gets a flood of new inbound links, this will be an indicator of possible spam activity. Links should be introduced gradually and according to a consistent pattern.

Google gives Web Page History More Importance

Written by Rick Hendershot

by Rick Hendershot, e_Marketing Blog

The Google patent application submitted in March, 2005 has generated a good deal of debate among search engine optimization experts. The patent document contains many general suggestions aboutrepparttar direction Google wants to move their search criteria and ranking techniques inrepparttar 143203 near future.

The document points out two areas in particular in which "there remains a need to improverepparttar 143204 quality of results generated by search engines." (0009) These two areas are

(a) artificially inflated rank due to spamming techniques, and (b) stale documents that rank higher than fresh ones, and therefore "degraderepparttar 143205 search results".

Google's ingenious proposal is to deal with both of these problems by focusing onrepparttar 143206 history of web documents and web links. Assuming they haverepparttar 143207 technology to record such a massive amount of information, their objective seems to be to keep a detailed record ofrepparttar 143208 pattern of changes within web pages.

This should addressrepparttar 143209 spam issue by revealing unnatural patterns of change. Too many links too quickly suggests "unnatural" linking activity has been taking place. Significant links that come and go might suggest that expensive links are being purchased on a temporary basis and are not "natural".

And it should addressrepparttar 143210 "staleness" issue by looking atrepparttar 143211 way specific pages have been updated. If a page that has ranked high in specific searches has not been updated for a period of time, this will be seen as a reason to downgraderepparttar 143212 importance of that page. Other pages with more activity, more up to date information, and more linking activity, all other things being equal, will rank higher.

History is more important than ever

This means Google either already gives, or intends to giverepparttar 143213 "history" of documents more significance. And not justrepparttar 143214 date whenrepparttar 143215 document is created, or most recently changed. They also propose trackingrepparttar 143216 pattern ofrepparttar 143217 changes in content, changes in anchor text of links, changes in numbers and quality of inbound links, changes in quality and number of outbound links, changes in other pages withinrepparttar 143218 same associated group of documents, and even changes withinrepparttar 143219 pages linking to a document.

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