9 Sneaky Steps to Multiplying Your Infoproduct Sales!

Written by Harmony Major

Tired of sitting around twiddling your thumbs, waiting for that next sale to shake you out of a boredom-induced stupor? This article will reveal a simple 9-step plan to help you multiply your product sales in just a few weeks.

1. Make sure you have a hard-hitting headline on your sales page to draw your visitors in.

I know, I know. This point is SO played out. But, I'd be a bad, bad tutor if I didn't at least mention it. Need help crafting a sure-fire, order-pulling headline? "Hmph! Not ME!" you say? Okay, so let's pretend. ;-) Check outrepparttar following truly outstanding resources for help writing a sales-boosting headline:

Great Headlines Instantly! http://www.hypertracker.com/go/emag/ps/

Writing Effective Headlines http://eagle.cc.ukans.edu/~editone/heads.html

How to Write Headlines that Make Sales Soar! http://www.whosclickingnow.com/headlines.htm

Publicity Tips: Creating Captivating Headlines http://www.mindconnection.com/library/business/headlines.htm

2. Take 5-10 brief (1-2 paragraph) tips from your product, and cut them down torepparttar 127458 bare bones best parts.

You don't want to be giving awayrepparttar 127459 only "secrets" from your excellent infoproduct. Make these tips powerful and informative, but don't give awayrepparttar 127460 farm. The purpose, (as you'll soon see), is to convince your visitor that they NEED your product -- not to simply provide CliffsNotes for it.

3. Sign up with a reliable follow-up autoresponder, free or otherwise.

Ideally, you'll need one that gives you up to 10 follow-up messages -- one for each mini-tip that you created above, minus one. (i.e. If you have 9 tips, you need to be able to send at least 8 follow up messages.)

Program your autoresponder to send that number of follow-ups, and make each tip its own follow-up message. Send your tips out about 3-7 days apart, depending on how many you have. The more you have,repparttar 127461 more frequently you send them. Just don't harassrepparttar 127462 reader. ;-)

If you need an autoresponder, try either of these:

http://www.AutoBots.net http://www.Biz-Reply.com http://www.AutoRespond.com http://www.GetResponse.com http://www.SmartAutoresponder.com

4. Put a brief sales message atrepparttar 127463 bottom of each mini-tip.

You don't want this to be a sales LETTER. Basically, have it resemble a resource box that you'd see atrepparttar 127464 end of an article. The purpose of this sales message is to remindrepparttar 127465 reader of what your product is, and of any special bonuses or discounts that you offer, and to get them back to your site to order your product.

5. In your final autoresponder message, offer your readers something special for finishing your e-mail series.

You want to rewardrepparttar 127466 visitors who haven't cancelled your follow-up messages atrepparttar 127467 end ofrepparttar 127468 message run, as these people have just become your hottest prospects! They were obviously interested enough in your product to keep reading your tips, and withrepparttar 127469 slightest extra push, they just might still buy.

Makerepparttar 127470 bonus time-sensitive, to increaserepparttar 127471 likelihood that people will buy. You can offer an article-length bonus report on your product topic, a list of 25 (or however many) links to top-notch resources as an add on torepparttar 127472 product, or anything with a high value. Just be sure to make this bonus *exclusive* torepparttar 127473 people still on your list, and NOT available torepparttar 127474 general public.

How Money-Back Guarantees Can Make or Break the Sale

Written by Harmony Major

Your product or service could be compelling, your price amazing, and your sales letter "hypnotic" ... but if your satisfaction guarantee looks shady, your prospects are outrepparttar door.

The wording,repparttar 127457 structure, andrepparttar 127458 terms of your guarantee can make or breakrepparttar 127459 sale, and are a direct reflection on you and your company. What is your money back guarantee saying about YOU?

Let's take a look at three sales-repelling no-no's fromrepparttar 127460 consumer's perspective, before we get intorepparttar 127461 legalities:

NO-NO #1: Putting important clauses in parentheses, or burying them inrepparttar 127462 copy.

Watch what terms you put in parentheses. Even innocent clauses referred to in this way can give your prospect a feeling of underlying "shadiness." For instance, you might say:

"If you're not overjoyed with XYZ Hair Care Product, simply return it within 90 days (with all ofrepparttar 127463 stay fresh seals in tact, all jars unopened, with original packaging, and in resalable condition), and we'll refund 100% of your money with no hassle!"

No hassle, eh? Could've fooled me. This guarantee sounds likerepparttar 127464 merchant is trying to pull a fast one onrepparttar 127465 consumer. It gives off that "Oh yeah, byrepparttar 127466 way, this isn't really that important, but I just thought I should mention it, I hope you don't mind..." vibe that screams "scam alert!"

Be up-front aboutrepparttar 127467 terms of your guarantee, and you'll reduce refund and return disputes later on downrepparttar 127468 line.

NO-NO #2: Offeringrepparttar 127469 bare minimum guarantee term.

30 days appears to be our industry standard forrepparttar 127470 minimum term of a guarantee, although I've seen a 15 day money-back guarantee before (on a shoddy product).

Offering such a short-term guarantee can make prospects feel that you're afraid they'll realize your product is worthless given sufficient time to try it out. For instance,repparttar 127471 15-day guarantee I saw above made ME think thatrepparttar 127472 merchant was hoping customers would realizerepparttar 127473 poor quality ofrepparttar 127474 product AFTERrepparttar 127475 guarantee term was over, and/or forget to ask for a refund in time.

Also -- especially with information products -- some people may buy immediately, and not USE (or read)repparttar 127476 product until AFTERrepparttar 127477 covered 30-day period. Why? They may not haverepparttar 127478 time, and are simply trying to purchase before a possible price increase.

I've put off purchasing products with 30-day guarantees quite a few times, as I wouldn't have been able to read them withinrepparttar 127479 first month thatrepparttar 127480 guarantee covered. Then, I forgot to go back and orderrepparttar 127481 product, (or decided I didn't really need it after all), andrepparttar 127482 merchant lost that sale.

The moral? Reward impulse shoppers! Don't have your guarantee, of all things, give them a reason not to buy your product right away. If you're like most Internet merchants, you already have a hard enough time convincing a good percentage of your prospects to buy. ;-)

NO-NO #3: Putting ambiguous clauses in your guarantee.

I ran across a website that assured me that, with their service, my success was "almost guaranteed!"

Hunh?! Seem a little off to you?

I know there's a high "duh" factor in this one, but it must not have been as obvious to this clueless merchant.

We as business owners can get so caught up in trying to protect ourselves in our guarantees that we forget to take a step back and actually LOOK at what we're saying. My advice? This merchant should focus on what they CAN guarantee, and throw those iffy, credibility-killing clauses outrepparttar 127483 window.


Here is a summary of whatrepparttar 127484 U.S. requires when offering guarantees (referred to as "warranties" below) on consumer products. (International readers, please investigate these in your own locality.)

TIP: The info below only applies to you if you're selling CONSUMER products -- not commercial -- and applies to written (not oral) warranties.

Warranties are your promise, as a merchant, to stand behind your product. The law recognizes two types of warranties: implied and express. There are also two types of implied warranties.

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