1. Make sure you have a hard-hitting headline on your sales page to draw your visitors in.

I know, I know. This point is SO played out. But, I'd be a bad, bad tutor if I didn't at least mention it. Need help crafting a sure-fire, order-pulling headline? "Hmph! Not ME!" you say? Okay, so let's pretend. ;-) Check out following truly outstanding resources for help writing a sales-boosting headline:

Great Headlines Instantly! http://www.hypertracker.com/go/emag/ps/

Writing Effective Headlines http://eagle.cc.ukans.edu/~editone/heads.html

How to Write Headlines that Make Sales Soar! http://www.whosclickingnow.com/headlines.htm

Publicity Tips: Creating Captivating Headlines http://www.mindconnection.com/library/business/headlines.htm

2. Take 5-10 brief (1-2 paragraph) tips from your product, and cut them down to bare bones best parts.

You don't want to be giving away only "secrets" from your excellent infoproduct. Make these tips powerful and informative, but don't give away farm. The purpose, (as you'll soon see), is to convince your visitor that they NEED your product -- not to simply provide CliffsNotes for it.

3. Sign up with a reliable follow-up autoresponder, free or otherwise.

Ideally, you'll need one that gives you up to 10 follow-up messages -- one for each mini-tip that you created above, minus one. (i.e. If you have 9 tips, you need to be able to send at least 8 follow up messages.)

Program your autoresponder to send that number of follow-ups, and make each tip its own follow-up message. Send your tips out about 3-7 days apart, depending on how many you have. The more you have, more frequently you send them. Just don't harass reader. ;-)

If you need an autoresponder, try either of these:

http://www.AutoBots.net http://www.Biz-Reply.com http://www.AutoRespond.com http://www.GetResponse.com http://www.SmartAutoresponder.com

4. Put a brief sales message at bottom of each mini-tip.

You don't want this to be a sales LETTER. Basically, have it resemble a resource box that you'd see at end of an article. The purpose of this sales message is to remind reader of what your product is, and of any special bonuses or discounts that you offer, and to get them back to your site to order your product.

5. In your final autoresponder message, offer your readers something special for finishing your e-mail series.

You want to reward visitors who haven't cancelled your follow-up messages at end of message run, as these people have just become your hottest prospects! They were obviously interested enough in your product to keep reading your tips, and with slightest extra push, they just might still buy.

The wording, structure, and terms of your guarantee can make or break sale, and are a direct reflection on you and your company. What is your money back guarantee saying about YOU?

Let's take a look at three sales-repelling no-no's from consumer's perspective, before we get into legalities:

NO-NO #1: Putting important clauses in parentheses, or burying them in copy.

Watch what terms you put in parentheses. Even innocent clauses referred to in this way can give your prospect a feeling of underlying "shadiness." For instance, you might say:

"If you're not overjoyed with XYZ Hair Care Product, simply return it within 90 days (with all of stay fresh seals in tact, all jars unopened, with original packaging, and in resalable condition), and we'll refund 100% of your money with no hassle!"

No hassle, eh? Could've fooled me. This guarantee sounds like merchant is trying to pull a fast one on consumer. It gives off that "Oh yeah, by way, this isn't really that important, but I just thought I should mention it, I hope you don't mind..." vibe that screams "scam alert!"

Be up-front about terms of your guarantee, and you'll reduce refund and return disputes later on down line.

NO-NO #2: Offering bare minimum guarantee term.

30 days appears to be our industry standard for minimum term of a guarantee, although I've seen a 15 day money-back guarantee before (on a shoddy product).

Offering such a short-term guarantee can make prospects feel that you're afraid they'll realize your product is worthless given sufficient time to try it out. For instance, 15-day guarantee I saw above made ME think that merchant was hoping customers would realize poor quality of product AFTER guarantee term was over, and/or forget to ask for a refund in time.

Also -- especially with information products -- some people may buy immediately, and not USE (or read) product until AFTER covered 30-day period. Why? They may not have time, and are simply trying to purchase before a possible price increase.

I've put off purchasing products with 30-day guarantees quite a few times, as I wouldn't have been able to read them within first month that guarantee covered. Then, I forgot to go back and order product, (or decided I didn't really need it after all), and merchant lost that sale.

The moral? Reward impulse shoppers! Don't have your guarantee, of all things, give them a reason not to buy your product right away. If you're like most Internet merchants, you already have a hard enough time convincing a good percentage of your prospects to buy. ;-)

NO-NO #3: Putting ambiguous clauses in your guarantee.

I ran across a website that assured me that, with their service, my success was "almost guaranteed!"

Hunh?! Seem a little off to you?

I know there's a high "duh" factor in this one, but it must not have been as obvious to this clueless merchant.

We as business owners can get so caught up in trying to protect ourselves in our guarantees that we forget to take a step back and actually LOOK at what we're saying. My advice? This merchant should focus on what they CAN guarantee, and throw those iffy, credibility-killing clauses out window.

BUT IT'S *THE LAW!*

Here is a summary of what U.S. requires when offering guarantees (referred to as "warranties" below) on consumer products. (International readers, please investigate these in your own locality.)

TIP: The info below only applies to you if you're selling CONSUMER products -- not commercial -- and applies to written (not oral) warranties.