9 Easy Ways to Skyrocket Your Online SalesWritten by Leva Duell
Article Title: 9 Easy Ways to Skyrocket Your Online Sales Author Name: Leva Duell Copyright: © 2003 Email: webmaster@profitablewebstrategies.com URL: http://www.profitablewebstrategies.com/skyrocket.htm Word Count: 619 words Category: Internet Marketing, Online Marketing, Web Design, Internet, Business, Marketing Reprint Instructions: This article may be reprinted freely with bylines and URL. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~9 Easy Ways to Skyrocket Your Online Sales Apply these marketing strategies to skyrocket your online sales. 1. Keep search engines in mind when designing your site. Include keywords and META tags in your web pages to improve your ranking with search engines. For information on how to improve your search- engine ranking with keywords, go to http://www.FiveStarWebDesign.com/keyword.htm. 2. Design your web site based on your Unique Selling Proposition. Why should prospects buy from you instead of your competition? What sets you apart? What makes your products and services unique, better, and more desirable? Do you provide hard-to-find expertise, best customer service, lowest prices, highest quality, fastest service, or strongest guarantee? Back up your claims with testimonials, statistics, results of studies, and other data. Stand out from your competition. Offer more. Make your offers unique. Be original. 3. Put benefits of your site and your USP right on top of your home page. Many web visitors never scroll down past first screen of information. Give your potential buyers information they need as quickly as possible. 4. Include an "Opt-in" form to collect your visitors' email addresses. An opt-in form captures email addresses of interested prospects and gives you permission to email them. Getting your visitors' e-mail addresses and building opt-in email lists is essential to staying in touch with your prospects and turning your visitors into buyers. Offer something valuable to get your potential buyers' email addresses such as a newsletter, free report, consultation, discount, or special offer. 5. Stay in touch. Visitors rarely purchase first time they visit a site. They want to get to know you before they are willing to spend money. Communicate consistently with your prospects through online newsletters and email messages. Give potential buyers reasons to return. Provide valuable information in your ezine. Mention what's new on your site. Provide special offers and discounts to your subscribers. Invite them to visit your web site again and again. These techniques work. Try them and watch your prospects become buyers.
| | Increase Sales with Easy-To-Read Web PagesWritten by Leva Duell
Article Title: Increase Sales with Easy-To-Read Web Pages Author Name: Leva Duell Copyright: © 2003 Email: webmaster@profitablewebstrategies.com URL: http://www.profitablewebstrategies.com/easytoread.htm Word Count: 636 words Category: Web Design, Internet Marketing, Online Marketing, Internet, Business, Marketing, fonts for web, typography Reprint Instructions: This article may be reprinted freely with bylines and URL. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Increase Sales with Easy-To-Read Web Pages Make sure you've made it easy for visitors to read your web pages. Web pages with readable text will generate more sales than fancy pages that are hard to read. Follow these design tips. Not only will your web pages be easier to read, but you'll keep potential buyers at your site and position yourself to increase sales. Keep Pages Short -- Especially Your Home Page - Put important content at top of your pages so it's visible on screen. Users may not scroll through lengthy pages. - In general, limit length of a web page to two screens. - Split up long pages into several pages. Layout - Use left aligned text rather than justified text. - Write short paragraphs (4-5 lines). - Indent paragraphs in sales letters. - Limit width of your web pages to fit your visitors' monitors. Your visitors donÕt want to scroll left to right to see your content. - Keep look, layout, navigation, typefaces, and colors consistent on all pages. Break up Copy - Avoid long pages of text. - Break up text with white space, color, columns, lines, bars, and graphics. - Break up copy into easy-to-read sections - Use subheadings and bulleted lists to highlight benefits. Color and Contrast - Use color sparingly. Too much color can be distracting. - Select a background color that contrasts with text color. - Avoid blue backgrounds when using blue links (the standard link color). - Avoid dark backgrounds. Dark text on a light background is easy to read. - Avoid text on multi-colored background images. Most background images will decrease readability of your text. - Use web-friendly colors. Colors that look bright on your monitor may appear dark on someone elseÕs and make your message unreadable. Typography - Avoid small type, reverse type (white text on dark background), and italics. - Avoid using UPPER CASE in your body copy. - Limit number of fonts in a web site to a maximum of three. - Use a type size that is geared to your target audience. For instance, use larger type for older readers. - Emphasize important words, headlines, and sentences by using color, bold, and different text sizes. But do so sparingly. Too much bold or color reduces impact. - Avoid underlining. Readers might think your underlined words or sentences are links. - Use standard fonts such as Arial, Times New Roman, and Verdana. If youÕre using fonts your viewers donÕt have on their computers, their browsers will show substitute fonts and your web pages can look totally different on visitors' computers than how you intended them to look. - Avoid special characters like curly quotes, curly apostrophes, n-dashes, and m-dashes. These characters may convert into bogus characters in web sites.
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