Electronic newsletters, also known as, ezines has become the most prevalent lead generating tool for
Netrepreneurs. This form of opt-in list has been widely
employed - especially in
Internet marketing niche,
however, it has not become any less effective.
In fact, more and more entrepreneurs are coming up with
new ezines - on diverse subjects. Of course, if they
don't, how would they become credible online? How would
they develop required relationship - for sale - with
their prospects? How would they bring their message to
the forefront of their target market? Don't be fooled!
You must start your own email opt-in list, if you must
get result on Internet.
However, after starting an opt-in list, you begin to get
concerned about getting subscribers. An e-mail list with
thousands of subscribers is something anybody with
"right" techniques can build within months. That's what
this article is all about - increasing your opt-in rate.
1. Make Your Ezine Noteworthy The location of your subscription form on your webpage
can influence rate at which your visitors opt in.
Make form as networking as possible. Check out my
Internet marketing ezine subscription form at
http:www.webtactics.ca.tt .
2. Include Your Ezine on Each Page Give your visitors opportunity to opt-in on all your
pages. If you can't include them on all your pages, use
pop up windows. They produce results as well. Tip: The
more opportunity for visitors to subscribe, more
they'll subscribe.
3. Good Ad Copy You'll subscribed more people, if you have a powerful
marketing message for your ezine. Offer your visitors a
strong benefit. Remember, everybody is only interested
in himself. So, you must take advantage of this fact and
write a message that'll appeal to need of your
visitors.
4. Use Testimonials Testimonials can dramatically increase number of
subscribers you receive a day. If you don't have them, request for them. But you'll
have to be strategic in doing this. The key is to make
them feel you're concerned about their success. You want
to know kind of success they're getting with your
information. Ask them to email their entries to you, and
tell them they'll see their success stories in next
issue of newsletter.
