After months of rebuilding your website - adding great content filled with profitable, keyword-rich copy (all due to Dr Ken Evoy's excellent 5-day Affiliate Masters e-mail course, no doubt) - your site is now ready to be uploaded to Internet!
But how do you go about promoting this new content? Well, you need a plan!
===== Side Bar ===== It's easy to receive Ken's 5-day Affiliate Masters e-mail course! Just send a blank e-mail to mailto:firstname.lastname@example.org and get day 1 of this great course in your inbox TODAY! ===== Side Bar =====
WEBSITE PROMOTION PLAN
Yes, you need a website promotion plan! And you need a schedule for that plan. And once that schedule's finished, you need another, long-term plan - site promotion is never over! Some of activities that you should plan to do are listed below; you can probably think of others, more relevant to your site: do!
===== Side Bar ===== For a long-term plan, and some long-term activities, read my article called Promote Your Site Every Day!. You can find it : http://www.shoptour.co.uk/webmaster-promote/promote-your-site.shtml ===== Side Bar =====
1: TELL YOUR E-MAIL SUBSCRIBERS
Tell your e-mail subscribers! This is an easy first step to take, to promote a site redesign (or new pages on your site). Subscribers have been expecting an announcement, anyway, because you've been referring to redesign in earlier newsletters (haven't you?).
This is your best opportunity to really go into detail about all great ways your site has improved, and all new benefits your subscribers will find. You could even (cheekily!) run a competition to encourage subscribers to visit your site, and find those inevitable bugs, before rest of web does!!
===== Side Bar ===== If you don't run a newsletter, this is one (of many) great reasons why you should! Listbot, Topica, e-circle are just a few services that provide free, ad-supported, newsletters: - http://www.listbot.com - http://www.topica.com - http://www.ecircle-uk.com ===== Side Bar =====
2: TELL YOUR FRIENDS, FAMILY, ANYONE
Tell friends, family and others who are (legitimately) in your address book. Make your e-mail personal, and friendly. And better still, just talk about how your site now benefits or involves them. That is, just discuss: * your new link to their site * your promotion of their affiliate program * their new article, now on your site
Even busy friends and family, need to be 'encouraged'! Always focus on benefits, but *get them* to visit!
3: TELL THE NEWSGROUPS
Tell newsgroups about your new site, but only do this if you are a regular contributor. Simply announce your site - check that site announcements are allowed, first! - with a few good reasons why members should visit! Better still, contribute to newsgroup, and simply leave your URL as part of your 'signature'.
A great place to find suitable newsgroups is - http://www.deja.com/usenet/ (now http://groups.google.com)
4: WHAT ABOUT SEARCH ENGINES?
DON'T just blast your new pages to all search engines / directories! This may seem like spam to them, and your new pages (or even your whole site) may get banned. This is because some search engines need to be told about new pages, others don't. And directories generally just like to know about main page on your site (unless you've just added a lot of content on a completely different theme).
Search engine policies change regularly, so find out from others by visiting a search engine forum, or asking someone you consider to be an expert. An excellent place to find search engine advice is http://www.searchengineforums.com [HELP! and New Member Forum].
(So what did *I* do? I just submitted one new page to major search engines. This page has links to all of other new pages, too, so search engine spiders should eventually index all of my new content. I visited searchengineforums first, obviously!)
5: DON'T FORGET PAY-PER-CLICK SEARCH ENGINES!
Add more keywords to your various pay-per-click accounts. This is a great way to make new content available, quickly. (You just have to wait for keyword-approval by pay-per-click administrators).
Choose profitable keywords (high demand, low supply), identified when you began creating new content. But, as you pay for each click, it's important that you only get clicks from your potential customers; so choose your keywords, title & description carefully.
===== Big Side Bar ===== Don't know what Pay-per-click search engines are? They are search engines, like GoTo, that allow you to choose how highly your site ranks for a particular keyword. So you make a bid on a keyword. And if your bid is highest, your site features highest on that search engine's ranking, for that keyword. And for each click your listing generates, you pay amount that you bid to search engine.