8 fundamental mistakes for ezine failure you must avoid.

Written by Chris Varsamis

8 fundamental mistakes for ezine failure you must avoid.

It is true that sometimes in life there is a small line between failure and success. The same thing applies with ezines and newsletters. Some details we consider unimportant arerepparttar keys forrepparttar 102422 success of our publication or failure.

1) Careful withrepparttar 102423 from field.

Although many consider this as a detail it isrepparttar 102424 first thing a user will see. From who isrepparttar 102425 email. Use either your name or your business name. Avoid any kind of other phrases in that field .It will cost you a lot.

2) Subject line.

This isrepparttar 102426 second more important field inrepparttar 102427 email. Avoid hype in that area like “Earn 50.000$ in 2 weeks” e.t.c. People are smarter than you think. You will never be believable. Emphasize torepparttar 102428 purpose of your newsletter .Do not use more than 7 words in your subject line.

3) Call to buy inrepparttar 102429 first mailing.

That is a common mistake most ezine publishers do .They have sales pitch onrepparttar 102430 first time. Research has proved that you will gain your subscriber trust after 6 to 7 mailings according always torepparttar 102431 content you offer.

4) Use death words which spam filters ban.

For God’s sake, Do Not use words or phrases like free, make money, hello, your family, and other. Your newsletter will go directly to junk mail and will be erased without notice.

5) Avoid too much personalization.

Although personalization is important in order to create a friendly ambience do not overdo it. Some people will consider this as rudeness. Use their name only once in your mailings onrepparttar 102432 first line of your message, not more. Otherwise some of your subscribers will be insulted and unsubscribe in a second.


Written by Pavel Lenshin


------------------------------------------------------------ copyright (c) Pavel Lenshin ------------------------------------------------------------

Every off- or online business has a target of growing its market share. Under all other equal conditionsrepparttar percent ofrepparttar 102421 market, occupied by a company, means certain level of recognition, brand, exposure and, therefore, sales and income.

For small business owner a shift from 0.01% internet market share to 0.04% may result in tremendous four times income growth,repparttar 102422 problem is inrepparttar 102423 limits of resources this particular owner has access to. Usually they are weak enough to allow such expansion at their own cost.

Help may come from two massive marketing instruments: - viral marketing; - business partnership based on outsourcing necessary resources.

Today we are going to speak about latter instrument of gaining exposure you deserve.

Business partnership is an agreement between two or more legal entities to cooperate together in order to reach mutually beneficial results. By extrapolating such statement into a framework of gaining market exposure, we can narrow this meaning down by focusing on uniting promotional efforts for reaching mutually beneficial results.

In practicerepparttar 102424 owner of affiliate program withrepparttar 102425 aim of gaining extensive market exposure attracts fellow marketers to promoterepparttar 102426 owner's(s') product(s) for a reward usually inrepparttar 102427 form of commission from retail price per sale. A commission for popular info products may vary from 5% to 70%.

Promotional materials (like, endorsement letters, reviews and articles) can greatly assist your partners in promoting your product as highly effective pre-selling tools.

The dilemma of joining affiliate programs

The most common mistake beginners do is registering with all possible and impossible affiliate programs they see in hope to promote them all and collect allrepparttar 102428 money they were promised to get onrepparttar 102429 page of respective affiliate program owners.

In dominating majority of cases they end up with wasted time and money. The reason is simple, they don't have necessary resource - a database of consumers, subscribers, business partners - people who may be interested in such type of offers. Instead, those newcomers decide to start their online businesses by promoting other people's products, what is extremely hard, because you will build client database and credibility forrepparttar 102430 company products of which you promote, not for yourself. The only thing you can do is to growrepparttar 102431 subscription database, unfortunately,repparttar 102432 most valuable asset - loyal clients - won't be accessible in any case.

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