It is true that sometimes in life there is a small line between failure and success. The same thing applies with ezines and newsletters. Some details we consider unimportant are keys for success of our publication or failure.

1) Careful with from field.

Although many consider this as a detail it is first thing a user will see. From who is email. Use either your name or your business name. Avoid any kind of other phrases in that field .It will cost you a lot.

2) Subject line.

This is second more important field in email. Avoid hype in that area like “Earn 50.000$ in 2 weeks” e.t.c. People are smarter than you think. You will never be believable. Emphasize to purpose of your newsletter .Do not use more than 7 words in your subject line.

3) Call to buy in first mailing.

That is a common mistake most ezine publishers do .They have sales pitch on first time. Research has proved that you will gain your subscriber trust after 6 to 7 mailings according always to content you offer.

4) Use death words which spam filters ban.

For God’s sake, Do Not use words or phrases like free, make money, hello, your family, and other. Your newsletter will go directly to junk mail and will be erased without notice.

5) Avoid too much personalization.

------------------------------------------------------------ copyright (c) Pavel Lenshin ------------------------------------------------------------

Every off- or online business has a target of growing its market share. Under all other equal conditions percent of market, occupied by a company, means certain level of recognition, brand, exposure and, therefore, sales and income.

For small business owner a shift from 0.01% internet market share to 0.04% may result in tremendous four times income growth, problem is in limits of resources this particular owner has access to. Usually they are weak enough to allow such expansion at their own cost.

Help may come from two massive marketing instruments: - viral marketing; - business partnership based on outsourcing necessary resources.

Today we are going to speak about latter instrument of gaining exposure you deserve.

Business partnership is an agreement between two or more legal entities to cooperate together in order to reach mutually beneficial results. By extrapolating such statement into a framework of gaining market exposure, we can narrow this meaning down by focusing on uniting promotional efforts for reaching mutually beneficial results.

In practice owner of affiliate program with aim of gaining extensive market exposure attracts fellow marketers to promote owner's(s') product(s) for a reward usually in form of commission from retail price per sale. A commission for popular info products may vary from 5% to 70%.

Promotional materials (like, endorsement letters, reviews and articles) can greatly assist your partners in promoting your product as highly effective pre-selling tools.

The dilemma of joining affiliate programs

The most common mistake beginners do is registering with all possible and impossible affiliate programs they see in hope to promote them all and collect all money they were promised to get on page of respective affiliate program owners.