No matter how careful you are, you are always open to false spam complaints.
You can get upset or you can take more proactive measures to prepare yourself.
Don't rely on fact that you are innocent.
Your innocence or guilt usually has no bearing on outcome.
It's no comfort knowing you are innocent, if your site is shut down or you lose your mailing list.
There are some simple steps you can take to protect your business.
1. Find out your ISP's spam policy.
Some providers will close your account on first complaint proven or unproven. If this is your providers policy, look for one that will take time to investigate.
It's too late once your account has been closed.
2. Use a marketer friendly list service to host your opt in list.
Fellow marketers usually know how rampant false complaints are and won't shut down your list without hearing your side of issue.
3. Back up your list daily.
It takes time and effort to build a solid list. Don't let it disappear overnight.
4. Make sure your web sites are hosted by services that will let you explain your side of story, before they shut you down.