8 Ways To Advertise, Promote & Market Your Business For FreeWritten by Michelle Cobbs
8 Ways To Advertise, Promote & Market Your Business For Free Copyright by Michelle CobbsWe all are looking for ways to advertise, market and promote our businesses cost effectively. I have come up with 8 ways to do just that all for free. In fact most of these methods can be set up from comfort of your own home. What could be better, your clients are coming to you but you are not jumping at chance, when you should let them know what you do. I'm sure you have heard of all of these, you may be using a few of them if not all. They are not new, nor are they some sort of secret. 1. If you work outside of home as many of us do as well as running a home business, you can post your business cards, post cards or flyers on your company bulletin board where company news and events are displayed. Before doing this, be sure to check with your HR department first. 2. Are you involved in any school Fund Raisers, you can use this to also let others know of your home business. Before handing out your orders make sure you insert your information about your business, name, email and website so they can get more information. 3. Most of us have answering machines or voice mail, what could be a better way to market your business than to have a brief message as part of your greeting. With your website address or email address so that caller's can learn more about your business. Add a little twist to your greeting by changing it once a week. This is a great way to promote all promotions and specials you are running. 4. You can cover a lot of ground handing out flyers, post cards or what ever you want from comfort of your home. This one is easy, its summer time so many of you are having barbeques with friends and family. Make sure everyone knows what you are doing, how you can be reached everything. At end you will give out your flyers, post cards or business cards; goal is for no one to leave without this information.
| | The Secrets of The ShriekersWritten by Adam Senour
I am constantly bombarded with all sorts of advertisements, single-page sites, and sites offering very little real content but some wonderful new "product" or "service" for sale that purports to make its customers wealthy beyond their wildest dreams. For purposes of this article, let's refer to Amazing Formula as an example of such a site. (Note: I have never purchased this product and can make no claim, verification or guarantee one way or other as to its effectiveness. The sole purpose of my mentioning this site is as a study of ad copy within.) There isn't very much in terms of "content"; marketing of "bribes" is confined to a single page, with a hyperlink to "testimonials" which may or may not be legitimate. Yet, this site has been around in some form for nearly four years, according to The Internet Wayback Machine, with same basic "content" and no significant updates. Why? Because it works. What makes this website and others like it profitable, even without a significant content update in 4 years? The sales copy. The sales copy of this page uses simple, but effective techniques to trigger user into buying product, in this case a CD-ROM indicating how to sell anything to anyone at any time. Let's look at some of these techniques now. That's right, I, Adam Senour, am going to give away millions of dollars' worth of secrets to you and I'm going to do it WITHOUT CHARGING YOU A SINGLE RED CENT!!! No e-books to download, No expensive CD-ROMs to purchase, No courses to subscribe to, NOTHING! You too will be a website copy writing genius, able to sell your goods and services at will! - Short paragraphs. Users traditionally don't wish to read long blocks of text. They like information concise, simple, and to point.
- "You" words/second-person perspective. This is arguably most misunderstood and underrated aspect of copy writing. When reading sales copy, users are looking not for general information on product. They want answer to one simple question: "What's in it for me?" Using words such as "you", "your", and "yourself", while being generic in nature, go a long way toward establishing a website rapport with your customers.
Bold, Underline, Italics. Highlighting important phrases with bold, underline, and italics allows your customer to quickly scan and decipher nature of your copy and key elements of it. Bold, underline, and italics can be used in conjunction with colour to further distinguish vital elements of your marketing message.
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