8 Steps to Creating a Simple Business Plan for 2003

Written by Herman Drost


Your business plan is like a road map to long-term success. You may have been in a situation where you didn't have a map to find your destination and ended up horribly lost wasting precious time and money. Well,repparttar same can happen if you don't plan out your business strategies.

Why you need a business plan. It gives you a clear direction where your business is heading. Many business owners just jump into creating a business without researching and making a concrete plan. Inevitably, they soon find that they are out of money and have no time or clear strategies how to market their business.

Here are 8 simple steps to creating your own business plan (this is by no means a comprehensive plan but a primer to get you started):

1. Name of your business - create a name or reevaluaterepparttar 106064 name of your business. Does it integrate well with what you are selling? Is it easy to spell and remember? Is it a name that can be well branded over time?

2. Vision - what will your business look like 5 years from now? Think of how you may want to expand it to include other branches or extra employees.

3. Mission statement - this defines what your business really does, what activities it performs and what is unique about it that stands out from your competitors.

4. Goals and objectives - clearly define what you want to achieve with your business. Make sure they are quantifiable and set to specific time lines. Set specific goals for each of your products or services.

5. Strengths, weaknesses, opportunities, threats (SWOT) - by analyzing these characteristics in your business, you will get a clearer idea of what it will take for you to not only to survive but also prosper.

This could include such factors as:

- your companies own changing industry -repparttar 106065 marketplace which may change due to social and economic conditions. - competition which may create new threats and/or opportunities. - new technologies which may cause you to change products orrepparttar 106066 process in how you do things.

Evaluating your SWOT will help you to:

- build on your strengths - resolve your weaknesses - exploit opportunities - avoid threats

Doing this analysis will help you create a more realistic strategic action plan.

6. Strategic action plan - this isrepparttar 106067 most critical step of your business plan, because without it, your business will not get offrepparttar 106068 ground. This should include your sales and marketing strategies. (read "how to create your web site marketing plan" http://www.isitebuild.com/websitemarketingplan)

"Win The Confidence Game"

Written by Hershey Wier


This article may be published electronically in either your ezine or website underrepparttar

provision that all copyright, contact and link information is kept in tact. We would

appreciate receiving a copy for our Publishers Directory. Thank You. Word count: 531 (article body only; excludes title, bio.) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Article: "Win The Confidence Game" By: Hershey Wier, MBA http://www.HersheyWier.com

"Everybody's looking for a hero. People need someone to look up to." The lines from this popular song says *everybody,* and that must mean you, that

must mean me. That means over six billion people aroundrepparttar 106063 world... are looking

for a hero - someone to look up to. If heroes are in demand, that means there is a steady supply of would-be heroes.

Thus, The Confidence Game is by far one ofrepparttar 106064 world's most fiercely played. The Confidence Game involves conveying, aptly, confidence. How do you do this?

What isrepparttar 106065 secret to making everyone feel that everything is alright? That we are

onrepparttar 106066 winning team. That we're right and they're wrong. The process can be dotted with pitfalls. Why? When wasrepparttar 106067 last time you were

part of an organization / group in which everything was under control? No needs,

no problems. If you are in such an organization, you must have boarded a train

bound for Utopia. For,repparttar 106068 rest of us, there is no Utopia. Yet, would-be heroes haverepparttar 106069 task of

giving their people a bit of Utopia, if only through words and imagery, in order to win

hearts and minds. Here is where The Confidence Game ensues. Selling confidence means selling hope, selling promises, selling facades, selling

threats and selling lies. Would-be heroes overpromise with confidence, then make

themselves scarce when they fail to follow-through. Would-be heroes sell

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