Search engines have been primary marketing tool for thousands of online marketers. Top ranking is basic objective for many commercial sites and topic for many debates and arguments. Since search engines change their algorithms all time you can not have solid and certain system which ensures effectiveness of your marketing campaigns.
Unfortunately Top-10 ranking is not an easy task and if you are not CEO of a search engines Optimization Company, you have at least to avoid some basic mistakes most people do when they deal with them.
1) Not using your keywords in your TITLE TAG.
This is a killer mistake. If your business is about pets and you put in your title tag just your companyís name then you wonít stand a chance of getting top ranking in search engines. You must use your businessí name and primary keyword. For example: Palmerston pets and accessories stores. Great discounts< itle>
You should also avoid overwriting keywords in your title tag. 8 words max is enough. Everything beyond from that will terminate your top listing.
2) SUBMITTING TO FFA FOR MASSIVE LINK POPULARITY.
Just DONíT. Submitting to 600.000 FFA and classifieds wonít get you anywhere. These links are useless and only thing you can expect is a permanent ban from search engines or directory.