8 Essential SEO techniques

Written by Matt Colyer

1) Title Tag - The title tag isrepparttar most powerful on-site SEO technique you have, so use it creatively! What you place inrepparttar 127912 title tag should only be one thing,repparttar 127913 exact keyword you used forrepparttar 127914 web page that you are trying to optimize. Every single web page should have it's own title tag.

2) ALT Tags - ALT tags were meant to be for text browsers becauserepparttar 127915 images didn't show in text browsers andrepparttar 127916 ATL tags would tellrepparttar 127917 visitor what it's about. You should put your main keyword(s) inrepparttar 127918 ALT tags, but don't over do it because you could get dropped inrepparttar 127919 results or even worse banned for life!

3) Link Popularity - Link popularity isrepparttar 127920 most powerful SEO tool out of all them. Most search engines don't even consider web sites if there is not at least one or two links pointing torepparttar 127921 web site. Having another site(s) link to your web site is important when it comes to getting your site a good ranking. Your keywords should be inrepparttar 127922 links you get and keeprepparttar 127923 keywords short. When you receive requests for a link exchange, checkrepparttar 127924 site out before linking with them, check for spam (Repeat keywords, hidden text, etc.).

4) Keyword Density - This is also vital and should be used with research. You should userepparttar 127925 keyword(s) once inrepparttar 127926 title tag, once inrepparttar 127927 heading tag, once in bold text, and getrepparttar 127928 density between 5% to 20% (Don't over do it!). Also use your keyword(s) both low and high onrepparttar 127929 web page, keyword(s) should be inrepparttar 127930 first sentence and inrepparttar 127931 last one.

How to Create a Links Page and Build Page Rank

Written by James R. Morrison

One ofrepparttar hardest achievements for a webmaster to obtain is a solid links page and great web site page rank. You know as well as I do that it is very difficult to obtain well page ranked reciprocal links. Especially when your actual links page is PR 1 or 2! There are ways to construct a links page with good page rank and reach a great page ranked web site.

The first step to take would be to add your links page link to all your pages and site map page, if your web site has one. This ensuresrepparttar 127911 search engine spiders view your links page as important to your site. Many webmasters just place a link on their homepage. -No Good-

It is always good to have some outbound links from your web pages so you will want to do this on your links page. Choose 4 or 5 relating "authoritative sites" to link to. Write a good optimized description for them using keywords geared to your web site. You could simply write whatrepparttar 127912 site is about and how it relates to your web site. Include any special offers or services from your web site into your links page. You want to have content besides just links onrepparttar 127913 page. Make sure there are specific instructions on how to link to your site onrepparttar 127914 page for prospected partners. Oh and one more thing ...don't name it "links page". You should use something like "more resources", "respected web sites" etc. Companies will take your link request more seriously if they seerepparttar 127915 word "resources" instead of "links" page.

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