8 Essential SEO techniquesWritten by Matt Colyer
1) Title Tag - The title tag is most powerful on-site SEO technique you have, so use it creatively! What you place in title tag should only be one thing, exact keyword you used for web page that you are trying to optimize. Every single web page should have it's own title tag.2) ALT Tags - ALT tags were meant to be for text browsers because images didn't show in text browsers and ATL tags would tell visitor what it's about. You should put your main keyword(s) in ALT tags, but don't over do it because you could get dropped in results or even worse banned for life! 3) Link Popularity - Link popularity is most powerful SEO tool out of all them. Most search engines don't even consider web sites if there is not at least one or two links pointing to web site. Having another site(s) link to your web site is important when it comes to getting your site a good ranking. Your keywords should be in links you get and keep keywords short. When you receive requests for a link exchange, check site out before linking with them, check for spam (Repeat keywords, hidden text, etc.). 4) Keyword Density - This is also vital and should be used with research. You should use keyword(s) once in title tag, once in heading tag, once in bold text, and get density between 5% to 20% (Don't over do it!). Also use your keyword(s) both low and high on web page, keyword(s) should be in first sentence and in last one.
| | How to Create a Links Page and Build Page RankWritten by James R. Morrison
One of hardest achievements for a webmaster to obtain is a solid links page and great web site page rank. You know as well as I do that it is very difficult to obtain well page ranked reciprocal links. Especially when your actual links page is PR 1 or 2! There are ways to construct a links page with good page rank and reach a great page ranked web site.The first step to take would be to add your links page link to all your pages and site map page, if your web site has one. This ensures search engine spiders view your links page as important to your site. Many webmasters just place a link on their homepage. -No Good- It is always good to have some outbound links from your web pages so you will want to do this on your links page. Choose 4 or 5 relating "authoritative sites" to link to. Write a good optimized description for them using keywords geared to your web site. You could simply write what site is about and how it relates to your web site. Include any special offers or services from your web site into your links page. You want to have content besides just links on page. Make sure there are specific instructions on how to link to your site on page for prospected partners. Oh and one more thing ...don't name it "links page". You should use something like "more resources", "respected web sites" etc. Companies will take your link request more seriously if they see word "resources" instead of "links" page.
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